last week when I was taking the train towards our lovely class from Ting, I couldn’t help but notice an article in the Spits about the use of social media at festivals, or you can better say lack of use of social media. It’s about the fact that their has been a lot of research done about festivals in terms of management, organisation and marketing, but not about customers experience. In a article by Van Vliet this is futher explained, and a few research directions are given including social media. Festivals only use social media to distribute information like ticket sales, time tables, and maps. Lowlands on the other hand does spend time to create a community on the web by lancing a playlist of the artist on spotify, though they could do much more. For example they could create a platform which allows people to post/exchange pictures and video’s. This keeps the festival spirit alive, so you don’t have to warm up the crowd each year.
If you’ll like to have more information, the link of the article in Spits is bellow (warning, it’s in Dutch ;p)
Maybe a opportunity for some of us to write a strategy for a festival after this course 😉 ?
http://www.spitsnieuws.nl/archives/entertainment/2012/10/festival-mist-kansen
