While I was surfing on the net, I found out two more funny examples of crowdsourcing: Digital IPA and My Burger.
Digital IPA is the first crowdsourced beer. It is made by Yestie Boys that is settled in New Zeland. Given its slogan “Established in the future”, it chose to make the recipe of the beer freely available on the web allowing to everyone to gain knowledge of it and try to make it better. It won the Sutton Group Brewers Guild of New Zealand Beer Awards in 2012 for the innovative label of the beer. It has a QR code where people can find some information about the company and its beer, allowing them to experiment and change the recipe on the basis of their preferences.
If you want to make your own Digital IPA, here is the recipe: http://yeastieboys.posterous.com/private/yCmgJxeHrs
My Burger was a campaign of McDonald’s to celebrate its 40th year of being “Germany’s favourite restaurant” where users could create its own burger. McDonald’s launched an online platform where everyone could choose the name of the burger and its ingredients, shape and dimensions. Furthermore, all users competed with each other: most voted burgers were produced, distributed and sold in McDonald’s restaurant. This is a good example of how people can provide to firms a low-cost marketing campaign. Results were impressive: 7 million people visited the website, 116000 burgers were created and 12000 communication campaigns were developed, and everything was made only thanks to users’ engagement.
If you want to know more about it, see the video… http://vimeo.com/40618555#
Claudio
