When I was just surfing around on the net I came across an article about Pinterest.
In the article they said Facebook could learn a lot from Pinterest, talking about e-commerce. Accorsing to Bizrate Insights, a research center, buys 69 % of the people who visited Pinterest a particular article, in contrast to Facebook where this is only 40%.
This study concluded that most people who visit Pinterest are visiting because they want to get inspiration. In total this was around 70% of the people. Compared to Facebook this is only 17%. So this shows that it is more useful for companies to be on Pinterest than on Facebook.
They showed that 67% of the people use pinterest to follow the latest trends, and on Facebook only 22%.
Though it was interesting to see that facebook did better on special offers. Facebook could better be used as a promotion tool, where 33% of the people took an offer, where only 11% did on Pinterest.
So I could conclude that for companies pinterest could be an interesting place to give inspiration to people, and show them your products. But when you want to promote special products, Facebook is a better tool.
source:
http://www.dutchcowboys.nl/socialmedia/26158
