As shown in this video, 2012 has been a great year for social media. It makes me think what we can expect for the future. The development of social media has taken a quick spin with new applications being published at increasingly smaller intervals. For me, it is hard to imagine that developers can come up with new applications that do not already exist.
I began think about what kind of features of the current applications I enjoy the most. First, I like the fact that I can see where other people are hanging out via Facebook, Twitter, and LinkedIn. Second, I like the fact that Facebook allows people to post pictures with people tagged in the picture with the location included. Third, I like the quick delivery of Bol.com. Finally, I like the online shop of H&M. It is offers a range of fashionable products with an easy-to-understand way of ordering them. Thus, wouldn’t it be wonderful if there was a way to combine these four features?
How did I have this in mind? For example, wouldn’t it be wonderful if H&M offered a plug-in/application to be used in combination with Facebook? Thus, I would only need to have to log into my Facebook account which allows me to shop in the H&M store. Furthermore, I can use my pictures to try on H&M products. However, I wouldn’t only mix-and-match closed for myself, I would also suggest clothes for my friends using our party pictures in which I would tag them so they can see my ideas and tips. That combined with the within-24-hours delivery of Bol.com would make a very convenient social media tool for me.
Although it may seem like a dreamy idea to some of you, it is actually quite realistic. A lot of the applications being developed now are combinations of things that already existed. An example of this can be seen in the takeover of Instagram by Facebook. Instead of developing its own photo features, Facebook decided that it was better to buy a company that already had them. While it may seem unrealistic for H&M to buy Facebook or vice versa, it is very realistic for the two of them to work together on a whole new level. Offering Facebook users and H&M customers a new and unique experience (at least for now).
What kind of applications do you have in mind for the near future of social media? What do you think of my idea? Make sure to keep an eye on the title of this post! I might be updating it with a part 2!
