Is it going to be Adidas or Nike? The two giant companies have been in rival since many years. We can see that Nike is a larger company in terms of revenues, but what strategy will Adidas follow to change that? The will take advantage of the social media of course!
Adidas has invested a lot on social networks, and especially on Facebook. They try to introduce new ways of attracting customers, for example, in 2012, Adidas made a tour within the Netherlands with 3 famous Dutch football players. The trick here was that some hours before they visit each city, they were announcing the event on Facebook and Twitter. The result was magnificent. Thousands of people showed and enjoyed the football event Adidas made while they had the opportunity to win a lot of special prizes. Obviously, that did not happen only in The Netherlands but also in other European countries like Italy. A solid proof that social media strategy can work.
But what will follow shortly? The world cup of 2014 is approaching. The event where athletic companies are making most of their money, after the Olympic games. Adidas has a competitive advantage here, since it is the official sponsor of the world cup. How will Nike respond?
Already they prepare new football gear, which is mostly advertised through social networks, and at both companies, from the likes and re-tweets, it is obvious that marketing mainly through social media has a serious impact and response.
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