To continue on today’s lecture where we discussed about making your own products, I’d like to mention a very interesting site to create your own suits, shirts, ties and shoes. The site is very user friendly, so it is easy to create, the price of creating your own clothing is very low (for example to create your own shirt you pay only 19,95 euro) and iTailor delivers worldwide. Some of my friends and me created shirts ourselves and we were very satisfied with the result and the quality of the clothing.
I think letting the consumers make their own choices in the way of creating their own suits, is a good mode to attract consumers. People want to feel special and in this case they are kind of the producers. For iTailor there are also some benefits, the consumers are in almost all the cases happy with their products, because they make it theirselves and iTailor can learn a lot from their consumers. For example what is the most popular color for ties and what kind of buttons do people like the most.
The next video illustrates how easy it is to create your own shirt.
