In my report, it is aiming to analyze both of them to figure out which one is better performing in Business function- especially for advertising.
“The Renren Network, formerly known as Xiaonei Network, is a Chinese social networking site with an interface similar to that of Facebook. It is popular among college students in China.”( China Online Marketing, 2010) Friendships exist when both part are confirmed.
Sina Weibo is a Chinese micro-blogging website, which is one of the most popular sites in China. Put into an easy way, it is kind of a hybrid of Twitter and Facebook. Sina Corporation launched it in August 2009 (Wikipedia, 2013). The relationship between followers and followees is unidirectional; one can “ follow” other individuals and read their “ weibo” (as same as “tweets”) without being following back.
From my own opinion, Renren is more about engagement, through Weibo is about enlargement. It cannot simply say that either of the two is more useful for company to market its brand. However, company should choose different SNS channels according to different product phrases and marketing situation. If company begins to launch a new product/service into the market, it is better to use Weibo first to quickly get exposure and arise as much attention as possible. Later in the phrases of product- maturity, company should mainly focus on using Renren to maintain a sustainable relationship between company and users to create a friendly brand image. And if the company is the later entrant into the marketing with similar products with competitors , it can probably use Weibo instead of Renren. Because Weibo can quickly get attention of customers with less cost by comparing with Renren, then company can immediately get profit and advantageous position in marketing. However, if the company already exits in marketing with constant profits, company needs to pay more attention to build a long-term relationship by using Renren to interact with customers in order to be sustainable in the long time.
