A few weeks ago i read an article about advergaming. At first, i thought it was about advertisements in videogames, but then i saw that the actual games were advertisements themselves. By playing them you can earn things like in-game currencies for other popular games like Farmville.
I have played things like Farmville for a while and i know that there where other ways to earn in-game currencies like watching short advertisement videos but this was totally new for me, even thought it has been used since 2007 (wikipedia, 2015). Maybe that’s because Zynga announced that they will be using it, as they are one of the biggest developers in the gaming industry.
The advantages of advergaming for companies are the following:
-
They promote repeated traffic to websites and apps.
-
By being able to play this games with your friends you increase word of mouth
-
They increase brand loyalty
(wikipedia, 2015)
Advertising in gaming traditionally started with the term ‘in-game advertising’. there are two kinds of IGA:
-
static in-game advertising; These advertisements can’t be changed anymore (think about the billboards you see in FIFA)
-
dynamic in-game advertising; These advertisements can be changed
With all the advertising in social media nowadays i’m curious about your opinion. Do you prefer watching a video that is about 30 seconds or do you prefer playing a mini-game for the same amount of time?
Rafael Bueno de Oliveira
http://www.telegraaf.nl/digitaal/games/24597967/__Zynga_introduceert_advergames__.html
https://en.wikipedia.org/wiki/Advertising_in_video_games
