Google and social media, a combination not so succesfull at the moment. But that’s going to change in the future, google believes. ‘Who’s down?’, a new application made by google will be the first step in the right direction. Who’s down connect people to do things. That means literally all things. If you want to find someone to eat mexican food with, who’s down is the social platform to be.
Let’s look at all the social media platforms Google has or had:
- Orkut: a social media platform that was most of all succesfull in Brazil and India. Nowadays people rarely use it since Facebook entered those markets as well.
- Dodgeball: A social media platform that was local and meant to stalk your crush.Like Latitude a big failure.
- Google Buzz: a social network that connected gmail users. A big failure that was shut down after a year
- Youtube: A video sharing platform that is really succesfull. Everyone should know this
- Google+: a network that is kind of succesfull. It links all of google like android and Youtube. Google says that there are almost a billion accounts but i really doubt this.
So Google has not been that succesfull in social media except for Youtube. There is no real competitor for Facebook and twitter and maybe google finally anowledges that they can never make one as succesfull as Twitter and Facebook.
I see chances for new social media platforms if they are more specialised like Snapchat, which is just for sharing pictures for a short amount of time, and pinterest. That’s why i like the idea of Who’s down. It doensn’t focus on the majority of people using social media but just on the people that are lonely and want to do something together.
How do you guys feel about this new application. Would you use it?
Rafael Bueno de Oliveira
http://www.telegraaf.nl/digitaal/24687303/__Google_laat_mensen_via_app_dingen_samen_doen__.html
http://www.adweek.com/news/technology/look-back-googles-history-social-media-failures-158700
