Yes you have read it correctly. This new innovation makes it possible to brew your own beer with the help of MiniBrew . MiniBrew is a connected device controlled by an app to discover and brew fresh beer from home. How cool is that?!
So how does it work?
First, download the application on your mobile. Now you can search for beer recipes based on your own taste preferences and order an ingredient pack directly from the application. Once you received these ingredients you can start brewing your own beer using the MiniBrew device. Fill the brewing machine with the ingredients and use your app on your mobile to press start. Now you can monitor your brewing process with the application, the application notifies you when needed until it’s time to drink your beer. It will take approximately 3,5 hours to make your own beer with a limit of 5 liter each time. However fermentation can take from a week up to several months depending on the recipe, meaning you have to be patience to taste your own beer. MiniBrew also created a community where you can share your own beer creations and search for other creations. For the ones that are interested, this machine will costs 1950 euro and will become available mid Spring 2017.
But will MiniBrew have effect on the beer industry?
I believe not, MiniBrew is perfect for people who have a passion for drinking beer. The price of 1950 euro (excluding ingredients) will discourage the most people (including myself) to buy this product. Secondly, fermentation can take up from a week up to several months, meaning it will take the same time before you can drink your own beer. So, I estimate that only those who truly have a passion for beer would buy this machine and brew their own beer.
What do you think about this innovation?
Link to the website:
https://www.minibrew.io/product/
I agree with your view on this innovation. Seems like it is very specifically tailored for beer enthusiasts, considering the price, the time it takes, and the amount of beer it brews. I highly doubt this will an effect on the beer industry as it targets a very small niche and therefore does not compete with traditional brewers but rather creates an extra demand or need.