The disruption economy creates a flash back to the period where internet start ups took over the business world. Disruptions as Uber and AirBnB are two of the most widely known disruptions and symbolize a new form of digital disruption.
Especially Uber shook up the business world. Uber was the first innovation, to disrupt an industry that seemed immune to the digital age. Disrupting the taxi-industry showed that also unexpected and traditional markets can be disrupted.
Is there something existing companies can do? How does this digital disruption change the already existing companies?
The digital era showed existing companies to change their mindset. This resulted in an increasing focus on IT within the company strategy and daily business and by hiring digital experts within many companies.
More and more businesses manage to include data collection and analytics within their company and even small companies are not afraid of ‘big data’ anymore. Due to the data obtained, companies will have great insights in their customers and this helps existing companies to build a strategy based on for example personalisation.
Data helps to give companies insights to notice trends in customer behaviour from the beginning, which enables them to adapt instead of being disrupted.
Companies don’t have to fear disruption, they have to change their mindset. This way, they can benefit from the great opportunities the digital industry brings.
However, maybe some of the fear should remain, in order to not underestimate the speed the digital industry brings.
(https://www.ft.com/content/6732b9e4-1675-11e5-b07f-00144feabdc0
https://www.entrepreneur.com/article/236108
http://www.computerworld.com/article/3062108/mp3-players/the-importance-of-data-in-digital-disruption.html)
