Imagine this: you found your perfect match on Tinder. The conversations have been going great and you really cannot wait to meet this person. You finally go on a date, and everything seems to be going smoothly, until you ask her what music she listens to. You’re shocked; she says she is a major fan of boybands and Taylor Swift. Your world has been shattered because you hate boybands, and especially Taylor Swift. You know for sure that this will be your last date together.
This will no longer happen. The dating-app Tinder and the streaming service Spotify recently paired up, and together they might be able to create some sweet music. Tinder now allows its users to choose their “Anthem”, which will be shown on their profile, as well as sending music to their potential matches. When viewing someone’s profile you are able to see their top-played songs, and see what preferences you may have in common.
The thought behind this collaboration is that you can easily tell a lot about a person based on their taste in music, and if you share the same taste the potential future dates may be more interesting. Tinder CEO, Sean Rad, thinks “Music is an important part of making new connections and getting to know existing ones”. Additionally, the Tinder-users are now also able to play tracks from Spotify directly on the Tinder-app, without having to own a Spotify-account. This creates a win-win situation for both Apps, as more users will be drawn to join Spotify, and more users will be inclined to use Tinder to express themselves. As Spotify’s Brendan O’Driscoll said “Not every Tinder user is a Spotify user, so a whole bunch of new people will start to interact with Spotify content, and gradually get to know and use and like Spotify. [But] it isn’t just for acquiring new users. It’s for existing users as well.”
This may not seem like a major advancement to online dating, but it might serve as a clue to what the future dating scene will look like. Will be all be automatically paired up with our potential “soul mates”, based on several amount of preferences, or is it possible that opposites do attract? Let me know what you think!
Sources:
http://venturebeat.com/2016/09/20/spotify-tinder-partnership/
Tinder taps Spotify to let you add music to your profile
