The best-selling book Moneyball shows how the data analysis and statistics revolutionized and changed baseball forever. It shows how these two things changed an average team with poor revenues into the one of the best teams of the season. Certainly the power behind the numbers and analytics is enormous.
This year analytics has come to an e-sport industry with the introduction of the Mobalytics platform. The start-up founded by the Ukrainian entrepreneur, Bogdan Suchyk, has won the grand prize of $50,000 at the Startup Battlefield competition, a part of TechCrunch Disrupt event in San Francisco.
Mobalytics is a platform for competitive gamers which tracks and analyzes player’s in-game performance and gives him a personal Gamer Performance Index (GPI). Calculation of GPI is based on a set of machine learning algorithms that measure and evaluate the performance of the player in a few key areas. Based on that score the system defines the game skills of the player and provides him with a detailed breakdown of his strengths and weaknesses on the user-friendly visual interface. What is more, thanks to its pre-game and post-game analysis tools, the system not only shows the areas for improvement, but also gives the gamer advice on how to improve in order to become a better player.
The company’s main target group of customers are the competitive players who want to improve their gaming skills, but have no access to coaches, who are usually only available to the top professional players. Mobalytics aims to be a personal trainer, that will show the way of becoming an exceptional gamer to every player willing to use it.
As according to the newzoo.com report, the e-sport market is expected to reach $463 million this year, a year-on-year growth of 43%, and to surpass the threshold of one billion US dollars in 2019, the opportunities for Mobalytics are plentiful. Although, the company currently tests its solution only in the League of Legends, a game that has dozens of millions of active players on a monthly basis, it plans to expand to other e-sport games, for example Overwatch, DOTA 2 and exceptionally popular Counter Strike.
The win at the Startup Battlefield, 13,000 signed beta users and booming e-sport market – these are the things that indicate a bright future for Mobalytics and show the interest in the solution the company provides. But, will Mobalytics make the e-sport more data oriented? Will it change the gaming industry as the data analysis and statistics have done with the conventional sport? Time will tell.
Sources:
- http://www.uadn.net/2016/09/15/ukrainian-game-analytics-startup-mobalytics-wins-techcrunch-disrupt/
- http://mobalyticshq.com/
- https://techcrunch.com/2016/09/12/mobalytics-is-a-coach-for-competitive-gamers/
- https://www.fusecrunch.com/mobalytics-is-competitive-gamers-coach.html
- https://newzoo.com/insights/articles/global-esports-market-report-revenues-to-jump-to-463-million-in-2016-as-us-leads-the-way/
