Staying in shape, small figure, healthy lifestyle those are all words that have been in our society over decades. When I was a young kid I remember my mom going to a loose weight shop and a dietician would talk with her, give her exercises and a food schedule. The food schedule mainly consisted of eating Modifast or Herbal Life 2 times per day and a decent meal as a third meal. For the rookies, Modifast and Herbal life are some sort of liquid, jelly, soupy thing that any normal person would not even consider of eating it or calling it a meal. The only way to receive Modifast or Herbal Life was by entering the store and buying it from the dietician.
Nowadays the market is taken over by a lot of different online stores or apps that are also focused on losing weight and helping customers to get (back) in shape. For instance Personal Body plan or the Body and Fit shop. They are both online stores that focus on the healthy body. They have different business models but do serve the same customer.
Personal body plan developed an application where customers can sign up on and have their personal page where customized information is displayed. Personal body plan assigns a coach to every customer that signs up on their website. This coach will stay in touch with the customer and take track of the developments of the customer. The coach develops a plan for the customer that is completely customized to the wishes of the customer. If they want to lose weight it is a different program than if they want to gain muscles. Besides training schedules, they also offer food schedules which will help the customer with their goal. This is all done through an app, no physical contact is needed.
Body and Fit for instance is a shop that focusses on offering different types of protein. A very hot item nowadays is the protein powder, to gain muscle or to for quick recovery. These items where basically not available for the general type of people, only athletes could use them and it wasn’t legal up till 1994.
We can see a big shift from seeking local help from a dietary in a store to online applications that helps you take track of what you eat and when you eat it and also which exercises will suit you best.
https://personalbodyplan.com/
https://www.bodyenfitshop.nl/
85 A.B.A. J. 60 (1999), Hard to Swallow; Higgins, Michael
