STAR is the study association of the Rotterdam School of Management. STAR’s mission is to ‘enrich the life of RSM students’. One of the projects through which STAR tries to reach that goal is the booksale. The main goal of the boosale is to offer students the cheapest books on-campus. In its current business model, STAR buys the books from Studystore, their supplier but also their competitor. Through a sponsorship contract with Studystore, STAR is able to sell the books for the lowest price on-campus. Students can pick-up their books at the University, but only at limited moments. Furthermore, as of the pick-up moments, the operational workload for STAR is quite high. Throughout a critical evaluation on the current business model and IT of STAR, the implementation of an e-book platform is investigated. Technical and strategic, the e-book platform would almost perfectly align with the business needs from STAR. However, the e-book platform would not be financial feasible and therefore the recommendation would be to find a partner to collaborate with so that STAR can make use of their platform and does not have to cover all the costs and operational workload.
