Aleksandar Dimitrov was in our position just 6 years ago: he had just finished his Bachelor and was just starting his Master in the Rotterdam School of Management.
He graduated from the University of National and World Economy in his home country, Bulgaria. And, being located in Southern Europe, Bulgaria gets to enjoy much more sunny days than the Netherlands. Thusly, the cloudy and sunless Dutch days affected Aleksandar’s mood and levels of energy in a negative way, and, as a true businessman, he decided to fix this, while making profit.
This is how the idea for AYO was born. A product to help you with regulating your circadian rhythm. This is done using a blue light mimicking the natural light of a sunny summer day – especially useful for northern countries, but also for anyone having a long flight, or improper sleeping regimen, due to other reasons.
So, in 2015 Aleksandar started an Indiegogo campaign for AYO, which was extremely successful: 370,272 USD were raised, out of a 195,000 USD goal. Fast-forward to today, and AYO is a reality that you can order right now!
Furthermore, there is something really special about the product: it has a personalized approach – the more you use it, the better it becomes in suiting your needs! After setting your personal data and travel plans, and AYO gets sometime to understand your sleep patterns, the algorithms of the associated app – goAYO – perform an in-depth analysis creating a completely personalized program for you! Additionally, all of those settings are fully controllable by the user, again through the goAYO app, and there are three different programs: Boost Energy, Improve Sleep, and Beat Jet Lag.
Interested in ordering or learning more about AYO? You can visit their website at GoAyo.com!
