In my last post I’ve written about how an app might revolutionize travel by airplane for people with a fear of flying. However, there’s way more to revolutionize within the airline industry, also for people without a fear of flying!
Travelling by airplane isn’t always comfortable. You go to the airport, wait in line for security and afterwards you’ll do some shopping. Now, in order to not be late for your flight, you’ll head to the gate a little bit too early and there you find yourself waiting in line again. Finally, once you’re seated aboard… the seat is not that comfortable actually. From entering the airport to sitting in your seat, the passenger experience is not per se great. Now, this problem of comfort is exactly what a team from the TU Delft is working on in cooperation with Zodiac Seats, a US-based airplane seat manufacturer. What it’s called? MySeat!
MySeat combines data analysis, existing knowledge on comfort of passengers and wishes of passengers to create an optimal passenger experience by personalising the airplane seat (Miedema, 2018). As you can see from the picture above, the design of the seat has been changed to make it more ergonomic. Moreover, the back side of the seat is a screen that a passenger can personalise and edit before even stepping on board. I guess that MySeat – or any other similar type of airplane seat – will increase the customisation and personalisation options continually in the future. By doing so, your airplane seat, and thus flying in general, will become a little bit more comfortable.
What do you think of this innovation? Will this increase comfort or passenger experiences throughout flights? Do you have any ideas of how new innovations might be able to disrupt or improve flying experiences?
References
Miedema, J. (2018). MySeat: Development of a user focused aircraft seat. [online] TU Delft repository. Available at: https://repository.tudelft.nl/islandora/object/uuid:1a77e68d-54ab-4970-80f5-75fe5a51f408?collection=education [Accessed 7 Oct. 2018].
