There aren’t many industries where augmented reality and virtual reality cannot play a big role in shaking up the traditional ways of doing business or delivering products and services. The gambling industry isn’t an exception. I don’t want to talk about the details of this technology because I assume that you have a basic understanding of the technology and to what extent it can offer opportunities to all kinds of industries. Instead, I would like to take you with me to Las Vegas, in your mind of course. Sit down at one of the thousand blackjack tables in the Bellagio. Order a scotch on the rocks, forget about time and play for hours straight. What a lovely thought, isn’t it? But what if I told you that in the near future you will be just a few mouse clicks away from this experience, just from your couch? This is where AR/VR comes into play.
The internet already made it possible to place bets on sports and play casino games online. This is easy and convenient, but players miss the exciting atmosphere of brick-and-mortar casinos. AR and VR have the potential to enhance the online betting and gambling industry and allow you to enjoy a real-lifelike casino experience just from your home (Keyser, 2017). VR will enable the player to play in casinos in Las Vegas and interact with other players, while being at home. AR can add additional layers to your view. For example, it can project a roulette table in your living room including croupier and enables you to gamble and interact. Furthermore, AR is also an option when it comes to betting on sports. While watching a soccer match through your AR goggles, it would allow you to ‘’click’’ on a player, gain some information about him and immediately place a bet on whether he is going to score or not.
The question is not if it is going to happen, but when it is going to happen. It will take some time before this technology is fully integrated into the mainstream customers. There are still some investments that customers and casinos have to make before this experience becomes available. Until then, we have to do use our imagination.
Source:
https://www.linkedin.com/pulse/gambling-augmented-reality-you-bet-chandra-de-keyser?articleId=6277421935332851712#comments-6277421935332851712
