A kit to prepare the most iconic dishes of Italian culinary tradition and that eliminates logistical hassles through direct-to consumer delivery.
In 2016, while thinking about a name for their startup, Alessandro Savelli and James McArthur decided to transform their love for pasta in a religion to be spread door to door. Pasta Evangelist isn’t a random name, as the peculiarity of this Italian-British startup is direct-to-consumer distribution. Various varieties of pasta, from tortellini to pappardelle, are delivered to customers in thin parcels that can fit through typical door-fitted English mailboxes. The parcels contain the selected raw pasta, paired with its ideal sauce and dressings in separate compartments.
The culinary arts are not in everyone’s reach. Well aware of that, Alessandro and James devised a product that needs only five minutes to be cooked and assembled. The result is a truly Italian dish, with handmade pasta and garnishments imported directly from Italy. Now available in all British islands, this idea seems to be perceived well by the public, with over 10.000 portions delivered only in September 2018.
The convenience of this solution lies in the possibility to fit the pasta box through the mailbox. This implies that it is not necessary that the recipient is at home at the time of delivery. For what concerns the sauce and condiments, the parcel is refrigerated and allows perfect conservation until the customer returns home. The kit itself can be stored in the fridge for three days, or up to a month in the freezer.
Direct-to-consumer is an interesting concept that completely discards the need for external distributors. Most importantly, it gives companies the opportunity to establish a tighter brand relationship with customers, while allowing to collect a much larger amount of customer data.
What do you think? Can direct-to-consumer pasta deliveries be a winning proposition in the long term?
