In late 2016 the digital world was shaken by an influx of memes about people with toothbrushes in their ears. Apple had just launched the Airpods. Their design was fundamentally different from all other wireless headphones we had seen up to that moment. It ended up forming the ‘true wireless headphone’ industry, rather than the ‘wireless headphone’ industry which had a physical connection between both ears.
This disruptive technology was catalyzed by Apple removing headphone jacks from their iPhones and iPods. Customers had to get new earplugs or a connector. In my experience, and with my friends, this connector was a major introduction. Often it would be forgotten, break down or fall out of my pockets. Requiring re-purchasing, ultimately making me crave for a wireless solution.
But is this innovation all but positive for society?
Wearing earplugs distances people from each other. Not knowing whether music is playing, and difficulties taking them out (as you need to hold them) halts casual conversations.
Additionally, doctors are questioning the health risks for your ears. Around 250 researchers, from more than 40 different countries, have signed a petition to the United Nations and World Health Organization on the Apple Airpods. The electromagnetic field that is produced by Bluetooth technology is dangerous to live cells. Cancer, neurological disorders, and DNA damage are potential effects of using them.
Even if the Apple Airpods are safe to use, their next disruption may not be. Extensive research is not their main priority. Their main priority is getting their product in the market, to capture first-mover advantage. Being the disrupter in the market is their business model.
What the future holds? No one can tell. Currently, the eyes are on 5G, something that is controversial in terms of health benefits. Let’s hope Apple does remove all questions before launching their product.
https://medium.com/techuisite/airpods-have-changed-my-life-9beb88a01e62
https://elemental.medium.com/are-airpods-and-other-bluetooth-headphones-safe-214a0449e13a
Very interesting read Michiel. I also think it’s funny how Apple was mocked for its design choices with the AirPods at the beginning but is has undoubtedly become a reference in the wireless earplugs market. Many of these might have better design, functionalities, or a better value for money, but AirPods are arguably the only pair of wireless earplugs that managed to differentiate themselves. I feel like right now you have Airpods vs any products from any competitor and, in terms of marketing and branding, this is an ideal position for Apple.