Overall Rating:
To begin, I had no prior experience using generative AI tools to create advertisements (content/visuals), so I decided to give it a try and create Instagram ads based on a real company. Because the market for AI implementation is still developing, the only tool available at the moment is AdCreative.ai. Despite the fact that there are no competitors, the company offers “10 credits” that can be redeemed to download the top 10 ads from a pool of 150 created by AI and tailored to your specific needs. Furthermore, you can use the free credits for multiple advertisement campaigns, allowing you to experiment with different requirements and companies. As a result, AI implementation in this industry is still at an entry-level because only AdCreative.ai provides such services, and the company offers a free trial, implying that there is no high demand at the moment.
Strong Points:
Ease of Use: I found it very simple to create an ad using their software. Furthermore, because it is user-friendly, the website is extremely intuitive which facilitates a smooth journey in creating your post.
Numerous Creative Possibilities: I like how the software has a large arsenal of creative possibilities. I had the option of experimenting with a wide range of templates, styles, and layouts. It allows you to select your preferred colours, fonts, and visuals (a big plus for integrating the Google images database).
Targeted Messages: The AI assistants guides and helps you in creating the right message for your post (you have a wide range of message emotions, such as more friendly, enthusiastic, or professional). Furthermore, AdCreative.ai assisted me in creating the ad slogan based on the company description I provided at the beginning.
Easy Integration: Another feature I like is that the software allows you to connect your Google Ads and Facebook Ads accounts so you can directly launch the ads you create from the AdCreative platform.
Weaknesses:
– Inaccurate slogan and targeted message suggestions;
– Even though I uploaded the logo with a transparent background, the logo integration in the advertisement is poor because you can’t properly see the company’s logo, as illustrated in the images below;
Potential Disruptive Impact:
– It might shape the industry by lowering the cost associated with creating content text/visual.
– Solves the problem of finding a specialists (might decrease the need for the specialists in this specific industry)
Conclusion
I have very mixed feelings about my first experience with AdCreative.ai. On the one hand, I am very optimistic because the tool has the potential to revolutionise this industry. On the other hand, the fact that the system was slow and occasionally inaccurate made me doubt the software’s acceptance. As a result, I anticipate that the network effect will play a role in assisting the AI’s learning procedure, resulting in more accurate texts and a better overall visual. To conclude, I would rate this software a 4 out of 5 stars.
