In the realm of artificial intelligence, an increase recognition has been placed upon generative AI tools, as their functionality continues to reach boundaries that was never possible before. Generative AI tools have been introduced in various applications such as image, writing, video, and audio segments, to provide solutions beyond the scopes of traditional ways of creating content. Thus, it creates opportunities for unbounded creativity and innovation for users to experience.
I am happy to share my experience with you about murf.ai, a newly profound approach to AI generative tools, as an AI voice generator. The AI voice generator allows the users to replicate human-like interactions by creating human-like speech from text input.
I was able to utilize the AI tool for one of my previous projects, in creating an audio presentation to navigate through a portfolio about the strategic proposition for the company, SHEIN. The AI tool allows users to create text input and import scripts that can be voiced by AI speakers. The tool gives users the flexibility of choice to choose different AI speakers and change their tone, pitch, and speed, to tailor the context and suitability of the presented script. Furthermore, more functionalities are given with editing capabilities, on a level of each block or each sentence to adjust to the user’s likings. As a result, the user is able to export and share the AI voice generator result and I applied it to the presentation.
The problem that may arise from using such innovative AI tool is the rise of “Deepfakes”. (Davenport & Mittal, 2022) It is an issue to be address as users are able to impersonate an individual and use it for malicious purposes thus improvements should be made to monitor or lessen the production of “Deepfakes”.
As a result, I was extremely satisfied with the generative AI tool as it was able to create a script, entirely made by AI speakers, and fulfill the requirement in creating a high-quality audio presentation. The tool has disrupted the scope of content creation as the value of such tool comes from increased accessibility, productivity, and efficiency. The AI tool is valuable as it can be asserted in various settings such as online markets/auctions for voiced advertising and auction listing, or gaming/entertainment for dialogue/storyline creation.
References:
Davenport, T., & Mittal, N. (2022, November 14). How Generative AI Is Changing Creative Work. Harvard Business Review. https://hbr.org/2022/11/how-generative-ai-is-changing-creative-work
