Imagine a future where creative visions can be brought to life by artists simply by using verbal descriptions. DALL·E 2 has made this a reality rather than a far-off fantasy. It is seen by many as a disruption that evokes both curiosity and concern. But what is DALL·E 2, exactly, and why should artists not be afraid of this new force in the artistic world? I don’t see DALL·E 2 as a threat, but rather as a revolutionary and beneficial innovation for artists (and art lovers like me).
I’m eagerly looking forward to sharing my insights.
What is DALL·E 2?
The AI (Artificial Intelligence) startup OpenAI developed the app DALL·E 2. The software creates unique images based on search criteria. Additionally, you can edit pre-existing photos with inpainting. Artificial intelligence is a component of DALL·E 2’s search engine. Simple search terms as well as longer phrases that mention attributes a picture should have been both acceptable. a certain fashion style, as an illustration (Willekens, 2022).
Art Disruption
The creative sector might be disrupted by DALL·E 2. Designers, marketers, and artists may be able to produce visual content more quickly with its aid (Sam, 2022). Consider using text input to automate the development of website pictures, advertising, and marketing materials. It creates new opportunities for hybrid forms of art where AI supports human creativity. But I also think that DALL·E 2 will inspire fresh ways of collaboration. The creation of visual content becomes more productive, which might be beneficial in marketing and advertising where creation and iteration are essential (O’Connor, 2023). AI can help marketers and artists quickly create the graphics they need, freeing up their time to focus on strategy and content. A real-life example is Heinz where it experiments with DALL·E 2 and asked for fans to send their own prompt and shared to its social channels (Sanchez, 2022).
Image 1: Heinz DALL·E 2’s creations (Sanchez, 2022)
Why We Don’t Need to Fear
I think that the emergence of AI, like that in DALL·E 2, is an opportunity for artists rather than a threat. It is a tool, not a substitute for human ingenuity. Expression, emotion, and original viewpoints are key components of creativity. While AI can help with the creation of aesthetic elements, the artist is the one who gives art its deeper significance. It provides new avenues for expression, enabling artists to advance in a dynamic creative environment.
I think that creativity is a function of our thoughts, not just the tools we use to get the job done. Today’s current drawing tablets, iPads, and AI are all a part of this creative growth, much as artists did in the 1800s, photographers did in the mid-1900s, and digital cameras and Photoshop did afterwards. Although technology will continue to advance and evolve, our minds will always be the driving force behind the realization of our ideas and visions. Simply put, AI makes it simpler. It is not cheating, in my opinion, as long as it is made fairly available to everyone and as long as there is at least one genuine open-source version in the future.
Personally, I would buy artwork created by DALL·E 2. Even though it is easier to create now, it doesn’t diminish the value of creating art in my view. What are your thoughts about it? What do you think about further developments? Would you purchase artwork created by DALL·E 2? I believe it will certainly revolutionize the creative workspace and offer even more opportunities.
Sources
O’Connor, R. (2023a). How DALL-E 2 actually works. News, Tutorials, AI Research. https://www.assemblyai.com/blog/how-dall-e-2-actually-works/
Sam. (2022a). DALL-E: Disrupting the design industry. Kipling Media. https://kiplingmedia.com/dalle-disrupting-the-design-industry/
Sanchez, R. (2022a, July 28). Heinz Asks DALL-E To Draw Ketchup With Surprising Results. Dieline. https://thedieline.com/blog/2022/7/28/heinz-asks-dall-e-to-draw-ketchup-with-surprising-results
Willekens, M. (2022a). Hoe werkt DALL·E 2? The Future Is Now. https://thefutureisnow.ai/articles/dall-e-2/
