In my previous blog I delved into the opportunities and dangers that arise in the use of AI when dealing with customer service and had as a final say that it wouldn’t take long till AI fully replaces customer service departments in firms. This time around I want to showcase another AI tool that I came across that, instead of fully replacing the department in question, has the potential to streamline the work being done, resulting in better results for the firm.
This tool is called Sphinx Mind and it is essentially an AI-powered marketing assistant that facilitates your work from something as simple as scheduling to more complicated matters such as website analytics.
The way Sphinx Mind works is very simple: You connect it to the platforms you use on a daily basis in work, such as Google Analytics and Facebook Ads, and start chatting! This “marketing assistant” can come up with AI-powered reports, which showcase graphs and trend analyses on your performance, accompanied by meaningful insights that allow you to correct potential mistakes on the spot or incentivize you to follow a different course of action based on recommendations (“Your AI Marketing Assistant,” 2023). Some other features include a prompt library, giving you quick access to ready-to-utilize marketing templates, intelligent autocomplete and even the option to export your chat messages to a PDF format.
On the flip side of things, the more this platform learns about a company, the more potential there is for bias to be formed. Additionally, coupling this bias with a lack of a human touch to its suggestions and the potential for data to be misinterpreted certainly leaves room for some mistakes to happen and for complications to arise.
As new AI tools are being invented at such a rapid pace at the moment, do you think it will be long before a tool like Sphinx Mind loses its relevancy or are these “work enhancers” here to stay?
References:
Your AI Marketing Assistant. (2023, October). Sphinx Mind. https://www.sphinxmind.com/
