I stumbled onto a video that offered a tutorial on how to automate video creation and upload it to YouTube, in order to create a revenue stream (Think Media, 2023). I was intrigued by this since I was unsure of how it would turn out. It appears that AI is being used to produce content. This is accomplished by picking a subject that you believe will grab people’s attention and developing a variety of prompts to produce as much relevant content parts as possible. Visual, textual and audio content is generated in this way, which is then merged to create a video. Short videos are typically used since they are relatively simple to produce on a large scale (Think Media, 2023). Generating videos which are longer is challenging since it is more difficult to make them make sense. Next, after producing a significant quantity of this generated content, this is combined into actual videos to be uploaded on YouTube.
Thinking back to the content I have watched on YouTube and other platforms, especially short-form content, I realized that some of the videos that I have seen could very likely have been generated. Since short-form content has become very popular nowadays (Potrel, 2022), there is an enormous amount of views generated by this type of content, especially because in no time you have watched multiple videos.
Personally, I am not a big fan of the creation of generated content for YoutTube, since the point of watching videos is getting inspired or entertained by someone’s authentic work. It does not feel right to watch content that is not authentic, made by someone doing it just to generate a revenue stream. While it is still everybody’s own choice to watch videos or not, it seems like an even bigger waste of time to watch them when it is not even actual content but just generated nonsense motivated by earning money. What do you think about generating content for views? Let me know in the comments!
Potrel, V. (2022, September 6th). Five insights into the popularity of Short-Form Video content. Forbes. https://www.forbes.com/sites/forbescommunicationscouncil/2022/09/06/five-insights-into-the-popularity-of-short-form-video-content/
Think Media. (2023, June 2nd). How to make 30 YouTube shorts in 1 hour using AI [Video]. YouTube. https://www.youtube.com/watch?v=MiA-DsGumxQ
Interesting! Besides your point of view in terms of the unique creations of everyone, the question that also rises in my head is: If generating content is becoming more easy, how much of generated content can we make? What is the limit. If everyone is making unlimited amount of generated content, there will become the challenge to stand out. This will probably trigger people more to take the generated content a step further to attract attention. Food for thought: What could be the risks of this?