In recent years, the world of sports has seen a rise in technologies aimed at improving athlete performance, organizational efficiency, and fan engagement. Research by Qi et al. (2024) identifies five emerging sport technologies – Augmented Reality (AR), athlete trackers, predictive analytics, exoskeletons and AI assistance. Chen & Dai (2024) identifies two emerging technologies that stand out in shaping sport safety: Artificial Intelligence (AI) and the Internet of Things (IoT). The interplay of AI and IoT has transformed the approach to safety precautions. AI’s ability to process large sets of data, and IoT’s ability of capturing real-time monitoring, allows for early risk identification and mitigation – welcoming a new era of safety in sports.
American Football and the National Football League (NFL), has for a long time been under fire for safety concerns of their players. The sport involves serious collisions, which can lead to long-term brain damage. To tackle this issue (pun intended), the NFL has started taking safety initiatives – among them the introduction of ‘Digital Athlete’ with Amazon Web Services (AWS) (Langton, 2024). The ‘Digital Athlete’, uses AI and Machine Learning (ML) techniques to analyze big data from multiple sources, including AWS-powered Next Gen Stats, video footage and embedded player sensors. It runs simulations based on factors like player movement, weather and equipment, giving a complete view of player experiences. This technology enables injury risk assessments, personalized recovery programs, and real-time decision-making to optimize player performance and safety (Langton, 2024). The initiative is still in the beginning stages, it was first introduced in the 2023 season, across 32 NFL clubs. The NFL and AWS are set to further improve ‘Digital Athlete’ by incorporating 3D Pose Estimation, to assess player movement leading to injury, and developing a first computer vision model, to gain a better understanding of the forces causing concussions or other injuries (Langton, 2024).
The ‘Digital Athlete’ is a testimony for the rise of emerging technology in sports, and how it can change the future landscape of athlete safety. As the sports industry embraces these technologies – highlighted by the convergence of AI, IoT, and other emerging technologies identified by Qi et al. (2024) – we are moving toward a future where proactive measures can significantly reduce the risk of injury while enhancing performance, creating a safer environment for athletes.
However, can technology completely prevent injuries in a context where human interaction is involved?
References:
Chen, Z. and Dai, X. (2024) ‘Utilizing AI and IOT technologies for identifying risk factors in sports’, Heliyon, 10(11). doi:10.1016/j.heliyon.2024.e32477.
Langton, J. (2024) Building a digital athlete: Using AI to rewrite the playbook on NFL Player Safety, NFL.com. Available at: https://www.nfl.com/playerhealthandsafety/equipment-and-innovation/aws-partnership/building-a-digital-athlete-using-ai-to-rewrite-the-playbook-on-nfl-player-safety (Accessed: 20 September 2024).
Qi, Y. et al. (2024) ‘Digital Technologies in sports: Opportunities, challenges, and strategies for safeguarding athlete wellbeing and Competitive Integrity in the digital era’, Technology in Society, 77, p. 102496. doi:10.1016/j.techsoc.2024.102496.
Dear Frida,
Thank you for your blog post, I am very curious to see all the implementations of new technologies in the five areas you mentioned. You raise a very important point regarding the integration of emerging technologies in sports, particularly with the NFL’s “Digital Athlete” initiative. It’s clear that AI and IoT have great potential to improve athlete safety by providing real-time injury risk assessments and personalized recovery plans. As you already mentioned, while the potential is enormous, the question of whether technology can fully prevent injuries in sports remains open. The unpredictable nature of humans in sports means that, despite advancements, there will always be elements of risk that technology alone cannot eliminate and accidents which can not be predicted. In my opinion, the key is not to view these technologies as a solution but as powerful tools that can work alongside human judgment and instinct. A balanced approach in using and relying on these technologies will be critical.
Interesting blog post! The introduction of technology into sports has always been riddled with controversy. I imagine that there could be future situations in which a player’s career trajectory is changed because of the analysis given by a tool, while this sometimes works out, what happens to the unpredictable nature of human interaction is always still at play. This makes the extent of overanalyzing an interesting future discussion. At what point do you onboard a great player who according to a screen is injury-prone? As long as human instincts and split decisions play a role, perhaps technology can only reach a certain level of risk mitigation in inherently dangerous games.