Due to the fact I once let it slip, I like to be creative, I was tasked with creating a comprehensive marketing strategy for our company. I initially felt overwhelmed by the massive scope of the project, since I had no actual experience and also not much time to gain that experience. From developing blog content to crafting social media posts, the tasks seemed quite endless. However, by leveraging generative AI, I transformed this massive challenge into a streamlined process that saved me so many hours and helped me gain over 2K followers in merely 3 months.
First, I utilized AI to generate a content calendar filled with engaging blog topics tailored to our target audience and time of the year. Instead of spending hours watching videos and reading books about SEO and content strategy, I had the AI provide well-structured articles that were already optimized for search engines. This approach not only expedited the content creation process but also ensured high-quality output that resonated with our audience and get them engaged.
For the social media strategy, I turned to AI once again. Since I wanted to post every day, and specifically reels (short engaging video’s), because they perform well. I needed help of AI. I generated tailored post ideas and catchy captions for each platform, avoiding the overwhelming task of researching best practices across countless sources. This allowed me to focus on putting out a cohesive message while the AI optimized for engagement. AI created the posts for me which saved me many hours trying to figure out how to create viral reels.
As the content began to roll out, I established a feedback loop by actively engaging with our audience through polls and comments. This enabled me to find out how effective our messaging and content types were. Analyzing the results revealed that video content generated significantly higher engagement. In response, I leveraged generative AI to create short promotional videos. This not only boosted engagement rates but also had a significant impact on our service bookings. The appointments made by new customers almost quadrupled.
Implementing AI analytics tools allowed me to track performance metrics efficiently. By analyzing data in real-time, I could make informed adjustments without spending hours watching Google Analytics tutorials.
Ultimately, embracing generative AI not only saved me significant time but also enabled me to develop a cohesive marketing strategy that yielded impressive results. With AI’s assistance, I truly performed as if I was a marketing guru and had a significant impact on the company’s performance.
