In my generation, Gen Z, where social media platforms are in the center of our lives, we are used to short-form and fast passed content creation. We do not watch commercials on tv, but see ads pop up on our TikTok ForYou page. We do not look at billboards, but we scroll through ads on Instagram. Content creation has been shifting, changing and evolving for centuries, but where will this digital disruption end with the fast-paced emergence of AI, and will our creative minds still be relevant in the future?
Since the arrival of social media, the content that is created online has already adapted to how younger generations perceive and pays attention to digital content and marketing, transforming it into short-form and user-generated content. But with AI, the rate at which content is produced has also accelerated.
Adobe has recently launched Firefly, which creates images powered by Gen-AI, enabling creators to generate their own images. AI-powered content creators such as ChatGPT and Jasper can write out any content you want in a matter of seconds. And even brand logos can be generated by AI with the press of a button.
Our creative minds will always be relevant, but the way we use it has changed. AI will never be able to kill our creativity, but it has moved it upstream. Instead of becoming content creators, we should use our imagination to become the creative brain behind the content that AI could create for us. AI has the potential to create anything for us, but we must make sure that we do not lose ourselves in what AI can create and that we keep coming up with our own ideas to make sure that the content that we create stays imaginative and original.
The possibilities of expressing our creativity through AI are endless, and yet we are still limiting the use of it. How long do you think this will hold up? There is a fine line between AI limiting and boosting our potential, but the change is coming either way.
