Since its creation, Apple has always worked to be and stay leader of in the tech industry. We can attribute this success to its founder Steve Jobs and his vision that always met customers’ expectations. Thus, Apple always works in strategical way to make its consumers to adapt and adopt new technologies.
As a matter of fact, they introduced their customers to the iPod which was a revolution for the music and tech industry.
first iPhone on the right (April 10 et al.)
First iPod released by iPhoneThen Apple released the first iPod Touch and the first iPhone followed quicky, the later was made fun of by Microsoft’s ex-CEO Steve Ballmer.
First iPod on the left (“IPod Touch 1st Gen Repairs – Repair Sharks”)
First iPhone on the right (April 10 et al.)
First iPod on the left (“IPod Touch 1st Gen Repairs – Repair Sharks”) and First iPhone on the right (April 10 et al.).
It kept going until iPhone removed the central button of the iPhone 8, then Apple made the whole screen tactile. With the aim to always make customers used to more refined and futuristic technology. In 2023, Apple launched the Apple Vision Pros. A headset based on mixed-reality, not fully virtual but not fully augmented reality either. Apple developed for it a special operation system called visionOS (“Apple Vision Pro”). The operation system includes many features that can (and probably will) be used for Augmented Reality glasses, such as an eye-tracking, speech recognition, and hand gesture recognition system (Peters). On Monday 15th of September 2025, Apple released its latest iOS update: iOS26 Liquid Glass. A lot of people have complained about this update which makes the user interface really complicated to use due to the transparence of nearly every item. Notifications are complicated to read, there are too many animations and distract easily, etc…
iOS 26 Liquid Glass (Alecrim)
However, Apple received negative complaints and was made fun of the one of the most influential CEO in the tech industry when releasing its first iPhone. Change was never always appreciated, but with time every update came into more strategical view. My personal idea is that Apple is trying to adapt us to AR glasses. Us, consumers, must get used to receiving transparent notifications while in the streets walking, or talking to someone. Am I a fan of having technology invade our lives? No, but AR glasses will revolutionize the world, making knowledge, productivity, and entertainment more accessible, for the better and the worst.
Would you buy Apple AR glasses if they get release?
References
Alecrim, Emerson. “IOS 26: Apple Corrige O Principal Problema Do Liquid Glass • Tecnoblog.” Tecnoblog, 24 June 2025, tecnoblog.net/noticias/ios-26-apple-corrige-o-principal-problema-do-liquid-glass/. Accessed 19 Sept. 2025.
“Apple Vision Pro.” Wikipedia, 26 June 2023, en.wikipedia.org/wiki/Apple_Vision_Pro.
April 10, Noah Hunter Posted, et al. “Every IPhone Generation: A Full History of Release Dates.” IGN Southeast Asia, 10 Apr. 2024, sea.ign.com/iphone-13/214306/lists/every-iphone-generation-a-full-history-of-release-dates.
“IPod Touch 1st Gen Repairs – Repair Sharks.” Repair Sharks, 4 Oct. 2024, www.repairsharks.com/order/repair/ipod-repair-services/ipod-touch-1st-gen-repair. Accessed 19 Sept. 2025.
Peters, Jay. “Apple Announces VisionOS, the Operating System for Its Vision pro Headset.” The Verge, 5 June 2023, www.theverge.com/2023/6/5/23733874/apple-vision-pro-visionos-augmented-reality-os-specs-wwdc-2023.
