Do you know that feeling of wanting to figure out what is going on in the world, and being overwhelmed by so many news articles and pages? Or wanting to really understand an issue, but finding sources that completely contradict each other?
In the digital era, the challenge is not accessing information, but rather knowing how to interpret it properly!
Ground News, A Canadian news aggregating platform, is already trying to give its user a solution to this issue. Thanks to a rating system, Ground News provides users with context and transparency regarding every story. News is classified by the political lenience of the outlet that published it, so that readers can distinguish between what is objective and what is biased by left or right political ideals.
Ground News is already a great service, but the time has come to improve it further! The time of GenAI has come for Ground News, and we propose four applications of it:
🧠 AI summaries that summarize and simplify political news;
🤖 An AI-augmented chatbot called Frank who answers political questions using verified sources;
🎬 Short videos for the website, TikTok, Instagram, and YouTube Shorts for Gen Z to engage more with political content;
👩💼 AI-generated politician profiles that show you from voting records to electoral program to the events that a politician will attend.
Thanks to GenAI, content will be created faster, users will be offered customization and an improved experience, and the platform will achieve differentiation from its competitors.
Financially speaking, adding these AI features should bring Ground News an estimated $75K–$600K in extra annual revenue. Costs are expected to land between $180K–$420K, but luckily Ground News already has some AI infrastructure, which should give a good head start!
Of course, implementing GenAI is not all sunshine. There will be regulations to take into account and comply with. The tech will be planned so that results can be accurate and bias-free as possible. With awareness of the fact that ethical scandals can have very damaging consequences, Ground News will do its best to avoid them by keeping humans in the loop at all stages, labeling AI-generated content clearly, and publishing transparency reports.
All things considered, our team believes that GenAI applications would be a great way for Ground News to innovate further. Do you agree? Are these features something that you would like to use? Do you believe they would help you be more interested in politics, and understand it better?
– Team 17 (Floris Deelen, Maria Periotto, Ritish Sewbhieksingh, Márton Szabó)
References
Deelen, F., Periotto, M., Sewbhieksingh, R., & Szabó, M. (2025, October 17). Innovating Ground News’ business model with GenAI. BM01BIM Information Strategy. Rotterdam School of Management, Erasmus University.
OpenAI. (2025). When AI meets politics [Digital illustration]. Generated with DALL·E via ChatGPT on October 13, 2025.
