Have you ever ordered clothes online, only to realize they don’t fit or look completely different from what you expected? You are not alone. In online fashion retail, up to half of all apparel purchases are returned, mostly because customers cannot accurately visualize how clothes will look on their own bodies. This frustrates shoppers and creates enormous logistical and environmental costs for retailers.
RealClo aims to change that. It is a generative AI powered solution that lets customers see how clothing would realistically fit and appear on their unique body type before buying. The concept combines virtual try-on technology with inclusivity and sustainability, making online fashion more personal, reliable, and responsible.
From Guessing to Confidence
RealClo integrates directly into fashion retailers’ online stores as a cloud-based plug-in. When browsing a product page, customers can click “Try On” to create a personalized avatar that matches their body type. They can adjust features such as height, body shape and skin tone or add measurements for more accuracy. Within seconds, RealClo’s GenAI engine generates a realistic 3D visualization of how the clothing would look when worn.
This will turn online shopping from guesswork into confidence. Shoppers can see how a dress falls on their shoulders or how jeans fit around their hips. Retailers benefit too: when customers buy with confidence, satisfaction increases and return rates drop.
Inclusivity and Real Representation
Most fashion websites still show clothes on one body type. RealClo changes that by allowing avatars that represent a wide range of shapes, sizes and skin tones. Seeing products on bodies similar to their own helps customers feel represented and understood. For brands, this inclusivity strengthens authenticity and builds trust, especially among younger generations who value diversity and transparency.
Scalable and Sustainable by Design
Behind the scenes, RealClo runs entirely in the cloud, so it works on any device without special hardware. Retailers can integrate it easily through an API. Returns will be significantly reduced: one of the largest sources of CO₂ emissions and waste in online fashion. Even a 10 to 20% reduction in returns can save retailers millions while cutting thousands of tonnes of emissions each year.
A Win-Win for Consumers and Retailers
RealClo operates as a B2B subscription service, with flexible pricing based on company size and sales volume. Smaller brands can join affordably, while larger retailers pay proportionally more. Consumers enjoy a more personal and confident shopping experience; retailers save costs and improve sustainability performance. Over time, RealClo’s AI learns from aggregated data to enhance fit predictions and visualization accuracy.
RealClo marks a shift toward a more inclusive and sustainable digital fashion future: where shopping online feels personal, transparent and environmentally conscious.
Contributors
747099AA – Audrya Kerenhappukh
613406AL – Aukje Land
667386IP – Ian Parabirsing
782803ZZ – Zetong Zhou Zhou
