About the blog. This blog is created for the course Information Strategy at the Erasmus University. We hope to co-create a platform to discuss real-world examples and illustrations of up-to-date applications of digital strategy. The posts will include our thoughts of the readings from both academic and business practices. If you have any questions regarding the blog, please contact: inst@rsm.nl. Enjoy reading!
About the course. Information technology (IT) is revolutionizing the way people and firms transact business. This process is only being accelerated with the development of e-commerce, social media and the availability of big data, which has enormous impact on our activities and the way organizations work and compete. This rapid movement towards the new information economy is being led by both established firms such as General Electric, Google, Amazon, and new entrepreneurial firms such as Facebook, Dropbox, and Uber. As a master student of business information management, you need a thorough understanding of the latest technology trends, how firms embrace disruptive technologies, and what new business models emerge that allows firms to compete and lead in the information economy. This course will devote to the study of the strategic use of information, and provide you with the understanding of the role of information, the closely related role of information technology, major developments of e-commerce, and their implications on economics, marketing, and operational issues. This course will focus on problems unique to information-intensive businesses that you will soon encounter as a consultant, analyst, technologist, or entrepreneur.
