Next Generation Emerging Technologies

30

October

2017

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Data analytics, blockchain, machine intelligence and other tech trends will shape
many industries’ landscapes in the next two years. However, looking a bit further at
the horizon, we can identify new emerging technologies that are expecting to make
an impact in five years or even less.
The first emerging technologie is nano-engineered materials. Nano-manufacturing is
a set of technologies and techniques that enables making things at the size range of
molecules. Drivers for nano-engineered materials are the ever-continuing needs for
smaller semiconductors (Moore’s law). A second driver is the need for machines to be
able to copy the processes within our bodies at molecular level e.g. manufacture body
tissues that can be used as drugs or use nano-bots to directly treat diseases. The third
driver is the demand for nanostructures on surfaces.
The second emerging technology is synthetic biology. Biotechnology is very broadly
defined as any technological application that uses biological systems, living
organisms, or derivatives thereof to make or modify specific products or processes for
specific use. Synthetic biology is an area of biotechnology that uses technology for
gene editing and repair: a code is added to the cell to make it respond different to
signals in a manner that the cell will accept. An example could be editing the cells of
algae to make them produce alcohol for fuel. The implications of synthetic biology
reach beyond science: it could impact business models mainly in healthcare and
pharma industries. Genetic diseases can be cured with gene editing and medicines
will no longer be needed. Currently, much controversy exists with regards to
biotechnology.
A third emerging technology is quantum optimization. Quantum technology can be
defined as engineering that exploits properties of quantum mechanics into practical
applications in computing, sensors, cryptography, and simulation. Quantum
mechanics is the field of physics that deals with the smallest particles that exists e.g.
electrons, protons and neutrons. An active race exists to achieve “quantum
supremacy”, this is a state in which a provable quantum computers surpasses
combined problem-solving of the world’s current supercomputers. Possibilities of
“quantum supremacy” for companies are: 1) superposition, which allows a quantum
bit to hold zero and one values simultaneously and, 2) quantum tunnelling, where
particles behave as waves to cross certain energy states. Large-scale quantum
computing can help address major issues e.g. quantum computers could model drug
interactions for all 20,000-plus proteins encoded in human genome.
These emerging technologies could alter the world we live in tremendously. The
future of technology will be one that is emerged with biology. As Yuval Harrari has
already predicted: humans are entering the realms of gods.

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The Real Estate Industry as a Newly Vulnerable Market

25

September

2017

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Last week the Dutch Financial Times published an article about Funda.nl. Funda is a Dutch housing platform that brings together supply and demand for real estate. An unsolicited bid from an American investor has put pressure on the website. Shareholders demand a more technological advanced website, whilst the brokers are afraid that further development of the website will cost them their jobs. Funda.nl is about to disrupt its own industry.

Has the real estate industry became a newly vulnerable market? According to theory an industry must meet three conditions to be newly vulnerable. First, the industry should be newly easy to enter. The new generation of consumers can shop anywhere and anytime, why wait for a broker when you can go online and compare the houses yourself? The internet has reduced the cost of entering: an online platform makes brokers unnecessary and pushes them out of the market. Second, the market should be attractive to attack. This is certainly the case for the real estate industry. Brokers earn a commission when they sell a house, cut out the middleman and you can reap the benefits. Third, the market is difficult to defend. The real estate industry is a very fragmented market. The competitive advantage of a traditional brokers was the local knowledge resulting in a certain pricing. However, with the rise of the internet, the market became more transparent: consumers can go online and compare housing prices, Google maps makes it easy to look at the neighbourhood and even crime rates can be compared with aggregated data. Disruptors that make use of technology e.g. Internet of Things can easily aggregate all these data points and will not be constraint by local boundaries.

It seems that the real estate industry can be classified as a newly vulnerable market. Even if Funda.nl does not make a technological leap, the real estate industry will eventually be disrupted by newcomers.

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