My Car Is Talking To Another Car

9

October

2016

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Nearly 1.3 million people die in a car accident each year. Converting this number results to almost 4000 deaths a day! The injuries run up to 20-30 million per year. These are great numbers and so there is a real problem. A problem which needs a solution. Technology experts are trying to fix this problem for decades. Up to now, it was not a success. This year it became clear that the drivers will not lessen these accidents numbers. It is up to the cars now.

In just a couple of years, the car-to-car or vehicle-to-vehicle communication will be available for different cars. This system will transmit information from the car itself to other cars within a few hundred meters, like the steer position, speed and brake status.  This way, the other vehicles will get a detailed picture of what is happening around them. As a result, tremendous crashes can be prevented (Knight, 2016).

In practice, this is not very new, because the ultrasound sensor which was introduced earlier also detects obstacles near the vehicle. The problem here is the limited range of the sensors which can never exceed the car-to-car communication. It is still a difficult challenge, though. To go even further, the communication system will also alert the driver when there is a traffic light or pedestrian. To live up to this, the vehicles have to make connection with street cameras or smartphones to detect the foot passenger (LeBeau, 2016).

This system will be first installed in Cadillacs later this year by Delphi. The value of the technology will not be very high in the beginning period, because of the few cars which can communicate with each other. However after the initial testing stage, more cars will be offered with the same technique (LeBeau, 2016). Other automakers are also developing and testing technology, which will make it probable that every car in the future can communicate with each other.

Sources:
https://www.technologyreview.com/s/534981/car-to-car-communication/

http://www.cnbc.com/2016/01/05/cars-talking-to-each-other-believe-it.html

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The Game Changing Real Estate Industry

4

October

2016

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VR HeadsetLooking for the perfect house for you and your family is and will never be easy. Many choices and little time to visit applies here.  And even if the right house is found, how will your new home look after furnishing? A Virtual reality headset may be the solution here.

After a promise of VR on videogames, this technology is nowadays finding its place more and more in commercial applications. Using these headsets in military is nothing new. Soldiers can this way train in combat and other dangerous situations. Now it is time for the real estate industry.  A service from brokers that until recently seemed impossible is now on the front door. But how does it work? And is it really a gain?

The virtual reality headset gives the opportunity to view a house without really being there. It will not only show the house and rooms, but also give the viewer several options to furnish the whole house. This way, the client will get a glimpse of the house decorated with the potential furniture of their choice.  To make it even more ‘’real’’, the real estate agent can lead a virtual reality tour and see where the client is looking at and eventually address when necessary (Sisson, 2016).

All of this is time saving for both client and the broker.  Especially in the crowded cities. Visiting dozens of houses will at least take a few days considering the traffic. With the new headset a client can view 50 houses within a couple of hours and, this way, find the perfect home a lot sooner.

The turning point is the cost of making this all possible. To scan a house for the virtual presentation the cost will amount between $300 and $700. This means it is more suitable for high-end homes and so only the rich and famous people will utilize the service for now (Tracey, 2016).
However, looking to the technology development in the past 30 years, the virtual reality headsets will soon be decline in price and integrate in the brokerages world. In other words, what now seems like a luxury service will soon become a key sale tool.

Sources:

http://realtormag.realtor.org/technology/feature/article/2016/03/vr-headsets-real-estate-game-changer

http://www.curbed.com/2016/2/26/11120632/virtual-reality-real-estate

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Technology of the Week – Disruption in newspaper industry

19

September

2016

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The newspaper industry experienced a lot of disruption by the Internet. Previously, it was a very normal thing to go to the kiosk and buy a printed newspaper. Nowadays, the news is available on the internet 24/7 and most publishers thought they were safe with their digital content. However, the emergence of Internet lowered the entry barriers for new entrants and suddenly little start-up platforms like Blendle and BuzzFeed entered the industry.

Blendle is a Dutch journalism startup which is the first platform to offer the possibility to buy single articles. With the entrance of internet, a lot of content like music, movies, application, articles etc. were free on the internet ready to be downloaded. Later came the introduction of Itunes, Spotify and Netflix for music and movies which made sure people would again pay for content, Blendle was introduced to do the same for news articles. With the idea that people just want to pay for something they actually consume, the reader can buy single articles using Blendle. Therefore the consumer will select just the articles which are interesting enough to buy. When the reader does not like the article after reading it, he/she can get a refund with a couple of clicks. With a Blendle account the user can also follow friends/family and share articles. This summary of Blendle will lead to a conclusion that the Long-tail concept is applicable. The platform sells a large number of articles which each sell in smaller quantities.

BuzzFeed on the other hand is a platform which not only brings the news, but also wants to entertain the visitor. The website is comprehensive and contains a lot of different content like articles, videos, quizzes, puzzles, recipes. Moreover, it is all free accessible. But that is not the only reason why BuzzFeed is so popular. It is because they bring their content through social media to the audience instead of luring the audience to their website. Buzzfeed has actually been profitable since the first year they operated and now have more than 7 billion views each month.

But will all of this be enough to beat the traditional way of consuming the news? The predictions of this digital disruption can be seen in the video.

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