How many times did you uninstall an app on your phone for privacy reasons? Because you didn’t want to share your details and personal data? I guess it is not that often. It seems like nobody really cares about their privacy, because almost everyone agrees on the terms and conditions offered by large firms like Facebook. Or even the terms and conditions of a simple flashlight app that asks for permission to access your photos, videos and Wi-Fi. (Schellevis, 2014)
“I got nothing to hide” is an often heard statement. That is in my opinion definitely not true, we got things ‘to hide’. Due to the technological developments regarding big data, commercial companies can know more about you than you should want. For example that someone is pregnant before her father knows. (Hill, 2012) And more important, they can influence you more than you want with this information. Personal information is an important aspect of the choices we make, so this information can be used to influence our behaviour. Privacy is also related to personal development, we make mistakes when we are young, and because these mistakes can stay private, we are able to adjust our behaviour or opinion. Privacy enables us to develop ourselves without definitely being confronted with our wrong choices from the past. Privacy is of vital importance. (Solove, 2014)
To my surprise, research shows, the Dutch do care about their privacy. Four out of ten Facebook users in the Netherlands consider quitting Facebook due to privacy concerns. More than half of the Facebook users claim to be somehow aware of the ways of Facebook collecting our personal data. For 86% of the users, this is the reason to act reserved on Facebook. (NU.nl, 2016)
The problem we face is that we only have 2 options: you either stay on Facebook and accept you have less privacy, or quit you Facebook. The same research shows that two out of three users would like to stay on Facebook to be updated about their friends. Therefore, for a lot users, quitting is not really an option. This mechanism is true for almost all the application/websites we use. I would suggest that either the governments should pressure these big organizations to stop collecting our personal data on this scale, or make laws to force companies like Facebook to stop. Because privay is of vital importance.
Hill, K. (2012). How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did. [online] Forbes.com. Available at: http://www.forbes.com/sites/kashmirhill/2012/02/16/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/#368944d934c6 [Accessed 21 Oct. 2016].
Nu.nl (2016). ‘Vier op tien Facebook-gebruikers overwegen te stoppen om privacyzorgen’. [online] Available at: http://www.nu.nl/internet/4339451/vier-tien-facebook-gebruikers-overwegen-stoppen-privacyzorgen.htm l [Accessed 21 Oct. 2016].
Schellevis, J. (2014). Privacywaakhonden: veel apps onduidelijk over privacy. [online] Tweakers. Available at: https://tweakers.net/nieuws/98366/privacywaakhonden-veel-apps-onduidelijk-over-privacy.html [Accessed 21 Oct. 2016].
Solove, D. (2014). 10 Reasons Why Privacy Matters. [online] Linkedin Blog. Available at: https://www.linkedin.com/pulse/20140113044954-2259773-10-reasons-why-privacy-matters?_mSplash=1 [Accessed 21 Oct. 2016].