Is The Media Going Too Far?

16

October

2017

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In the current digital area that we are living in, there is no effort needed to get to know the latest news all around the world. News is easily accessible and we are curious about every little aspect. We want to know more and more and be constantly updated, which results to a more competitive market for the media industry. They all aim to be the first and are willing to do a lot to achieve it. However, has is gone too far?

One of the most recent examples that shows this problem is the case of Anne Faber. Everyone in the Netherlands followed the case closely and the last couple of weeks was full of updates, whether it be in newspaper, television, radio or social media. Everyone wanted to know what happened to her and the media did everything it could to report the news to the people, however, didn’t they take it too far?

The media showed occasions of improper behaviour and have been disturbing the police with the search of the girl several times. There had been live footage at the lake where Anne’s bike has been found. They showed the lake and the personnel working there, which not only invades the personnel’s privacy, but is also indecent toward the family and relatives. After receiving more news about the whereabouts of the girl, the police fenced off the place and asked not to disturb. However, certain media outlets decided to fly above the crime scene and took several pictures of it, hence disregarding everything the police said. It also appeared that a media outlet already announced that a body has been found before the police even had the chance to make it public.

Instances like this shows improper behaviour of the media and it is happening increasingly more. The media is invading the privacy of people concerned, hindering the search process, while there appears to be no sign of sympathy, discretion and sensitivity. It seems as if the ethics are long forgotten and they only focus on getting the best headlines, pictures and story without even considering the feelings of the victims.

Baneke, I. (2017) Media zijn onnodig ver gegaan in berichtgeving rond AnneFfaber. Available at https://www.trouw.nl/samenleving/-media-zijn-onnodig-ver-gegaan-in-berichtgeving-rond-anne-faber-~a7ebce8b/

Van Dijk, T.F. (2017) Journalistiek en Anne Faber: mediacode noodzakelijk. Available at http://f-site.nl/3378-2/

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Social Commerce: Will It Ever Be Successful?

10

October

2017

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Social commerce is a concept that has been here for several years. It is a subset of e-commerce that concerns using social media platforms to sell products and services, thus being able to buy a product immediately from a social media site. We are the generation of social media and online shopping, thus is seems logical to integrate these two.

How can social commerce aid in maximising sales? What can social media do for your e-commerce?

Customer loyalty
Using social media is the perfect opportunity to engage, build and maintain relationships with customers. The company will become more transparent, as customers can rate products, write and also read comments, which will increase the interaction and satisfaction. Building a good relationship and satisfying your customers will increase the trust and loyalty and will likely lead to repeat purchases.

Reach new audience
Using social media has a wider reach due to the amount of users. Users on social media like to share their personal experience and will thus also share information about products they find interesting. Users who originally did not hear about the product can therefore still be reached.

Free tracking of users
Different tools can be used to collect data to know customers’ behaviours and interests. With this information, it is easier to come up with a more personalized strategy in order to attract more customers.

Apart from this, there are more benefits when utilizing social commerce for your business. However, did you also know that Facebook, Twitter and Tumblr already integrated a buy button in 2014, while Instagram joined in 2015 with the buy now button. According to marketing week, 56% of the participants like and follow brands on social media to see their products. Another 35% get inspiration from social media on what to buy or where to go shopping next. However, when asked about their willingness to buy a product directly from a social media site, only 19% would be willing to buy on Facebook, which was ranked the highest among the social media websites.

The results show that social commerce is not booming even though the concept was already introduced several years ago. Moreover, Twitter has shut down their buy button in 2016, which demonstrates that social commerce is not that successful yet. However, the question is will it ever be successful?

References:

Chahal, M. (2016). Social commerce: how willing are consumers to buy through social media Available at https://www.marketingweek.com/2016/03/23/social-commerce-how-willing-are-consumers-to-buy-through-social-media/

Mustafi, S. (2010). The benefits of social commerce for suppliers and customers. Available at

http://www.academia.edu/1364232/The_benefits_of_social_commerce_for_suppliers_and_customers

Cliette, B. (2016). The raw benefits of using a social commerce platform. Available at

https://www.linkedin.com/pulse/raw-benefits-using-social-commerce-platform-brian-cliette/

Hutchinson, A. (2016). The evolution and futureof social commerce [inforgraphic]. Available at http://www.socialmediatoday.com/social-business/evolution-and-future-social-commerce-infographic

Mullin, S. (2017). Social commerce: what it is, what it isn’t and why you should care. Available at https://conversionxl.com/blog/social-commerce/

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Social media between teacher and students: Yes or no?

24

October

2015

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It all started with an accident of a teacher sending his genitals to his students in a group chat on Whatsapp. Afterwards, numerous different cases of teachers being to intimate with their students were discovered. According to a Dutch labour union for teachers, there are annually 25 teacher fired, because they are to intimate with their students. This stirred up a lot of attention to the topic of where the line is between teachers and students, considering that social media makes it much easier to have contact outside class (Van Der Wal 2015).

teacher

Nowadays, a lot of teachers communicate with their students through social media. They might be friends on Facebook, they might follow each other on Twitter and there is even a possibility to contact each other through Whatsapp. Some teachers also use social media as teaching tools, as they give assignments that can be made via social media in order to engage the students (Grisham 2014).

There are different opinions on this matter. Some say that there is nothing wrong with communicating with students through social media. They belief that it is a convenient way to contact students, for example reminding them for deadlines. Also social media is something that interests students and therefore, it makes students more willing to interact. Teachers also belief that students should learn how to communicate differently when talking professionally or personally (Fleming 2014).

On the other side, some people think it is not appropriate to communicate in such a way. They do not see the reason why teacher would want to connect on such level with their students. Furthermore, this way of communicating has led to blurred boundaries and sexual impropriety (which could be seen in the example given above), as teachers dare to say more online than face-to-face (Fleming 2014).

However, as it is impossible to exclude or prohibit this from their lives, it is important to know how teachers and students should handle and behave. Therefore, a few recommendations were given. First of all, the school should have a policy outlining what teacher are and are not allowed to do on social media (Fleming 2014). Secondly, it is advisable for the teacher to think about creating a separate account for personal use and professional use. This could make drawing a line easier for the teacher. Furthermore, teachers should also be transparent about how social media is used in class. Parents, for example, can then see how the communication happens between teachers and students (Pannoni 2015).

What do you guys think? Should teachers use social media to contact with their students or not? Should teachers friend and/or follow students? What about if the student is already graduated? Is it then more appropriate?

Van der Wal, C. (2015). Docenten worstelen met leerlingcontact social media Available at http://www.ad.nl/ad/nl/1012/Nederland/article/detail/4167769/2015/10/21/Docenten-worstelen-met-leerlingcontact-social-media.dhtml [Accessed on 23 Oct. 2015]

Grisham, L. (2014) Teachers, students and social media: where is the line? Available at http://www.usatoday.com/story/news/nation-now/2014/04/09/facebook-teachers-twitter-students-schools/7472051/ [Accessed on 23 Oct. 2015]

Pannoni, A. (2015) 3 tips for high school teachers to use social media responsibly in class. Available at http://www.usnews.com/education/blogs/high-school-notes/2015/09/14/3-tips-for-high-school-teachers-to-use-social-media-responsibly-in-class [Accessed on 23 Oct. 2015]

Fleming, A.R. (2014). Social media boundaries: Should teachers and students be friends? Available at http://www.today.com/parents/social-media-boundaries-should-teachers-students-be-friends-1D80156546 [Accessed on 23 Oct. 2015]

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Peer production and Open source (Homework assignment)

15

October

2015

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The oh-so-practical magic of open-source innovation: This article is an interview with Marten Mickos, the chief of MySQL. The article shows a new kind of perspective why higher management use open source and what they think about it. However, I also think that the answers where biased, as he is the chief. Therefore, his own opinion and experience could differ from what he said in the interview.

Group size and incentives to contribute: a natural experiment at Chinese Wikipedia: This article discusses the positive relationship between group size and individual’s contribution level. Thus, if the group size increases, the level of contribution will also increase. Overall, I thought that this article was well written and easy to understand with good insights.

Open source software and the ”private-collective” innovation model: Issues for organization science: This article discusses the different models of innovation, private investment model and collective action model, and also discusses the reasons why people  participate in open source software projects. This article explained the concepts well, which made it easier for people who are not knowledgeable in this topic.

The two articles that I found related to this topics discusses the disadvantages of using open source, as there was a lack of discussion for this part. The first articles was written by Kramer, L. (2006) and he talks about the disadvantages of having costs for maintenance services and the possibility of misusing intellectual property. The second article was written by Quittner, J. (2012) and he talks about disadvantages, such as accountability (which was mostly a big issue in the past) and licensing problems.

The two mini-cases examples that I used are Mozilla Firefox and Pale Moon. Both of them are open source web browsers and Pale Moon, which was created by a Dutch developer, is a fork of Mozilla Firefox. I chose these two examples in order to compare them to each other. In conclusion, Pale Moon is a faster web browser, as it removed a lot of features of Mozilla Firefox and Pale Moon uses another search engine by default (DuckDuckGo). This search engines allows people to search without it being saved. Mozilla Firefox is more known amongst people and therefore, they perceive Firefox as more trustworthy.

  • Hyatt, J. (2008). The oh-so-practical magic of open-source innovation. MIT Sloan Management Review 50(1) 15-19.
  • Von Hippel, E., and von Krogh, G. 2003. Open source software and the “private-collective” innovation model: Issues for organization science. Organization Science 14(2) 209-223.
  • Zhang, M. and Zhu, F. (2011). Group size and incentives to contribute: A natural experiment at Chinese Wikipedia. American Economic Review 101(4) 1601-1615.
  • Kramer, L. (2006). The Dark side of open source. Wall Street & Technology, 43-44. Available at http://search.proquest.com/docview/206606829?accountid=13598 [Accessed on 14 Oct. 2015]
  • Quittner, J. (2012). The risks & rewards of open source software. Credit Union Journal, 16(28), 14. Available at http://search.proquest.com/docview/1025741471?accountid=13598 [Accessed on 15 Oct. 2015]

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The Anti-Social Network

12

October

2015

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I decided to write this blog post after watching a documentary on TV with broadcaster Richard Bacon about cyberbullies. The documentary discussed the fact of the increasing use of social network to bully, troll and harass people. In the infograpic below, it can be seen that most of the cyberbullying happens through Facebook. Furthermore, 25% claimed to be a victim of cyberbullying and 2/3 witnessed it. In addition, only 10% of the parents are aware of their children are being bullied online.

McAfeeCyberbullyingInfographic

Cyberbullying has been increasing the last few years, especially under teenagers. They sit behind their computer and show inappropriate behaviour through social media, like posting negative comments on pictures or post pictures that makes fun of someone else.

There was especially one type of trolling, which astonished me completely: R.I.P trolling. With R.I.P trolling, people are trolling memorial pages, which are set up to honour deceased people. The R.I.P trollers will post pictures and caption the pictures with distasteful messages, such as ‘’LOL you’re dead’’ or ‘’Help me mommy, it’s hot in hell’’.

The documentary that I watched gave the example of Tom Mullaney, a boy who commits suicide because of cyberbullying, but is also a victim of R.I.P trolling. The trollers posted edited pictures of Tom with inappropriate captions. Some of the posts can be seen in the image below.

SNF1826FX5-532_1472843a

On the other hand, some people belief that one should just not open a memorial page, as it will lead to these events. They belief that the people should grieve offline and not share it with everybody. However, what I am really wondering about is why people would even think about trolling on memorial pages. What benefits do they receive of doing this and do they not have any morals?

References:

Nobullying.com (2014), Social media bullying has become a serious matter, available at http://nobullying.com/social-media-bullying-has-become-a-serious-problem/ [Accessed on 11 Oct. 2015]

Chen, A. (2011), Why people troll dead kids on Facebook, Available at http://gawker.com/5868503/why-people-troll-dead-kids-on-facebook [Accessed on 11 Oct. 2015]

The anti-social network (2012), available at https://www.youtube.com/watch?v=GTfV22Glb6Q [Accessed on 11 Oct. 2015]

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Social Media and Networks used for screening job applicants

15

September

2015

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Social network sites are used for various things. For example, it is used to connect and communicate with people, gather information and market products and services. Apart from this, they also play an important role in the process of applying for a job. Recruiters screen prospective employees on their personal profiles, which could influence their decision whether to hire or reject the candidate.

Reppler, a social network monitor service, conducted a survey among 300 recruiters about their use of social networks to scan candidates. Their findings were summarized in the following infographic.

jobscreeningsocialmedia

As can been seen in the infographic, more than 90% of the employers screen their candidates on social network sites. In addition, 47% of recruiters indicated that they screen job applicants right after they receive the application. This shows how important it is to create a professional image on your social networking sites.

The reason why most recruiters screen their candidates on social media is, due to that most résumés are not revised more than once a year. Therefore, résumés are not up to date, whereas social media profiles provides a more updated version about your expertise and personality. Employers are trying to find evidence that the candidate qualifies for the job and if they are professional. Furthermore, research shows that job applicants, who are not using social media, are less likely to be interviewed by employers.

However, there are disagreements about whether employers should use social media to screen job applicants. Employers discover certain information that are protected by the law, e.g. age, gender, race. In addition, some recruiters consider screening candidates through social networking sites unethical and are concerned about the accuracy of the founded information.

Thus, beware of what you post on social networking websites, as it influences the decision of the recruiters. Also, do you guys think that employers should use social networking sites to screen candidates or do you belief that recruiters should not be allowed to use it?

Sources:

http://www.shrm.org/publications/hrmagazine/editorialcontent/2014/1114/pages/1114-social-media-screening.aspx

http://www.businessnewsdaily.com/5738-social-media-new-resume.html

http://www.cleveland.com/business/index.ssf/2015/05/more_than_half_of_employers_no_1.html

http://theundercoverrecruiter.com/infographic-how-recruiters-use-social-media-screen-applicants/

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