For centuries humankind has been brewing craft beers, which are typically associated with craftmanship and specific skills and knowledge to create the perfect beer. Beer breweries continuously introduce an unending list of different kinds of beers, leaving the consumer to wonder how to make sense out of all these options.
Instead of continuously introducing new beers onto the market, it is now a company’s goal to improve the craft beers that already exist. IntelligentX is the first beer brewery that uses Automated Brewing Intelligence (ABI) to create craft beers that are continuously improved based on consumer feedback.
Programmers transcribe brewer’s intuition and knowledge into code that Artificial Intelligence can understand. Different ingredients and flavors are also added to the Artificial Intelligence system, which allows for all different kinds of craft beers to be created. Moreover, a special code is printed on the bottles that redirects consumers that scan the code to a chatbot which asks for feedback. The chatbot learns which questions to ask and adapts feedback questions accordingly in order to improve the beers. This way the system can learn the taste preferences from different kind of consumers and make appropriate adjustments. ABI has been able to create sixteen different craft beers from four different kind of beer styles.
In my opinion, IntelligentX is a perfect example on how everyday products can be improved by the use of new technologies such as AI. Furthermore, once these kinds of systems can be introduced throughout different industries, this would eliminate many new launched product launches. By integrating the end-consumer into the creation process consumers are more connected to the brand and the products they carry. I believe there is an increasing need for brand and people to talk, AI systems such as ABI can take on this challenge.
The implementation of AI can go much further than just improving beer, therefore, my question to you is in which products or industries do you think similar improvement can be made possible by the introduction of AI? Would you order an IntelligentX beer the next time you are in a bar, why yes or no?