Sustainability, a buzz word you hear very often. Followed with, “you have to make an impact”, “I want you to act as if the house is on fire”, and not to forget about RSM’s “Be a Force for Positive Change”. You listen to it, but do you actually do something about it in your day-to-day life? I think we all know the answer. On a daily matter, unnecessary commuting travel is one of the things which cause excessive emission. This is still not prioritized by many people to improve and make the right regarding choices. One of the reasons is top management from companies who do not encourage their employees to travel sustainably or even work online more often. There are developments which can be used easily and should be used more frequently to deal with such problems.
To start with, big data is being integrated into sustainable mobility planning support systems in order to benefit more informed and agile decision making for citizens, and planning processes for city planners (Semanjski et al, 2016). This integration also enables efficiency in terms of spending time to search for travel options or making the optimal plans for sustainable cities. Moreover, models are developed for sustainable transportation options, such as applied gamification for tracking, managing, and encouraging prudent travel behaviour (Wells et al, 2014). This game-based model provides users to set goals, respond to challenges, and finish tasks to score points which subsequently encourages these users to continue with making responsible choices (Wells et al, 2014).
Furthermore, the travel planner ‘Green Tickets’ is a useful tool to reach the greater good. This website/application will help you make the trade-off for sustainable travel options and reduce your footprint. When searching for a certain route, it provides you with all possible combinations of transport, categorized from lowest to highest CO2 emission (Green Tickets, n.d). Travelling from Rotterdam to Moscow is a very good example: https://www.greentickets.app/from/51.9244201_4.4777326_Rotterdam%2C+Netherlands_NL/to/55.755826_37.6172999_Moscow%2C+Russia_RU/on/DEPARTURE_1602406800
So, there are many digital opportunities to help you make the right choices. Although, those must be combined with awareness, the right communication, and encouragement from people who can take the lead and should become role models in this regard. Consequently, every individual will hopefully realise his/her choices and make the Greenest decisions more often.
Do you agree with this? Next to that, would you use Green Tickets for your travels? And lastly, if the app tells you to go by train instead of by airplane because it is the most sustainable option, would you take this advice even if this option will take longer?
Wells et al, 2014 https://rke.abertay.ac.uk/en/publications/towards-an-applied-gamification-model-for-tracking-managing-amp-e
Semanjski et al, 2016 https://www.mdpi.com/2071-1050/8/11/1142/htm
Green Tickets, n.d. https://www.greentickets.app/about
https://www.sciencedirect.com/science/article/pii/S2214367X1500040X