In today’s world data is power. Therefore, the technological giants; including Amazon, Google and Facebook; are going to great lengths to collect, analyze and utilize information about their customers (Haber, 2019). By extending their product and service offerings they strive to gain more and more insights into the demands and purchasing patterns of clients with a view to design and propose even more new revenue-bringing gadgets and solutions (Rijmenan, 2016).
Next to the already wieldy known approaches, including collaborative filtering and click-following techniques, those companies are starting to introduce more tangible devices, such as Alexa or Google Smart Home. Up till now, it was up to the customer to decide whether or not they want to equip themselves in those expensive watchdogs.
However, recently at the hardware event, Amazon presented two new additions to the data-collecting family: Sidewalk and eero. The former is a wireless protocol that aims to link smart devices. The latter, is a Wi-Fi router. With an aid of those, Amazon will be able to significantly increase the coverage of areas that it controls, in terms of continuous customer data collection, without customers even realizing it. The biggest threat that these new inventions impose on the privacy is the fact that users no longer need to be logged into the network provided by Amazon or poses Amazon’s devices – eero and Sidewalk can track smartphones that are in the close enough proximity to them. And as far this information is as least to say concerning, Amazon claims that by placing 700 of their newly-developed devices in a city of a size of Los Angeles (1,302 km2, population 4 million) they would be able to fully control the entire city. Now this is actually becoming scary. (Haber, 2019).
In this case, what is a common user’s chance to protect their privacy? Is it still save to walks on the sidewalks? Or shall we start imaging a life without smartphones as an only alternative to constantly being tracked? Will regulative bodies or another companies come to rescue with stricter privacy-protecting legislations or track-blocking devices?
Sources:
https://en.wikipedia.org/wiki/Los_Angeles
https://www.nytimes.com/interactive/2019/technology/tech-investigations.html
https://www.inc.com/matt-haber/why-google-facebook-amazon-really-want-you-to-have-a-screen-based-smart-device-in-your-house.html
https://www.businessinsider.com/amazon-may-soon-be-able-to-track-your-phone-location-2019-9