Why Philippines is a new battleground for fintech companies?

10

October

2020

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Philippines is a country located in South-Eastern Asia, on an archipelago that once served as a protective harbour for first Spanish and later American interest in this part of the world. Ever since Europeans have arrived to this area, the country was exhibiting different governance momentum.  While most of the Asian countries and empires back in the ages have already developed structures, pieces of culture and unified concept of nationalism, Philippines due to the location on hundreds of islands has been divided into thousands of small country-like tribes, intertwined with dozens of languages.

Geographical situation of the country for years hindered its infrastructural development, leaving it excluded from Asian-tigers group, as a country on relatively low-budget, low-earnings, low-development track. However due to the different dynamics of modern industries, Philippines might in fact end up as a new battleground for technological disruption, innovation and alongside with it – tremendous economic growth.

After the country has been occupied by the US forces back in mid-XX Century English language has been introduced and now it is widely taught and spoken across the archipelago – which makes it a perfect place to roll out new products for investors! Country’s population is steadily growing and currently standing at 105 million people, 71% of which being active internet users. Whilst previous industrial revolutions had smaller impact on the archipelago, now, the 4th industrial revolution consisting of 5G, IoT, AI and every small software technology around it will have a profound impact on the country’s future – because the infrastructure is easier to build than ever and the population is ready to embrace the new ways of doing things. Currently only 31% of people have a bank account and 4% of them make any kind of online purchases. This leaves the investors with a huge opportunity – fintech market is untapped. Widespread adoption still needs to happen and the market is prone to rapid change. State is also interested in reduction of cash-reliance to lower its costs and have a better overview of the state of the economy by digitalising the transfers of payments and salaries.

“[…]  The fintech’s transaction value predicted to grow at an annual rate of 16.4% to reach $10.5 million dollars by 2022. The Philippine start-up economy is also still young and full of potential, giving it plenty of room to grow and bridge gaps in business services, in tech and financial inclusion. With a thriving business landscape and accessible tech solutions, other foreign companies looking to invest in the country will have better ease in setting up their business. The country’s vast talent pool also makes it perfect for building their own remote team that’s based locally.” On top of this, different form of government and lack of persuasive state interventions make is country easier to enter than also developing Vietnam, Thailand or Laos. Fintech companies, whether established or fresh start ups, are also vastly supported by national BSP bank and Department of Technology and Industry.

With all those positive impacts and opportunities the question still remains – will the industry be able to thrive on its own creating first national unicorns, or yet again country’s fate will lie down in western or Chinese conglomerates, tapping on an easy-to-enter market and capitalising on it? One is known for sure – today there is no better country to invest your money in Asia than Philippines.

 

 

// source:

https://kmc.solutions/blogs/the-emerging-fintech-sector-in-the-philippines/

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Oradian – Croatian company which revolutionised banking in Philippines

14

September

2020

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The following blog article is a summary of my personal knowledge and experience, from my 2018 summer internship in Manila, Philippines as a Business Development Intern at then, biggest branch of Oradian.

Oradian is a provider of SaaS banking solution for underserved microfinance institutions (MFIs), microfinance banks (MFBs), rural banks and Saccos, struggling to grow with the solutions available currently in many emerging markets. The company has been founded in 2012 by Antonio Separovic, Julian Oehrlein and Onyeka Adibeli. The goal? – Providing financial inclusion in previously underserved markets.

Plenty of emerging markets worldwide have to combat dozens of inefficiencies related strictly to the living conditions of many of their citizens. Lack of proper financial infrastructure being one of them, and by infrastructure I want to point out obvious fact – still to this day 59% of world population lacks internet access and 1.7 Billion adults are unbanked (they do not have any bank account and/or are unable to open one). This means that the only financial institution that can serve their needs is either ‘under their mattress’ or any MFI, MFB or Coop working in the village/community nearby. Those microfinance institution mostly rely on local conditions and workforce, meaning that plenty of them do not have qualified clerks, accountants or software and hardware to analyse the flow of funds through the institution. Despite low earnings in those mostly rural areas, MFIs can sometimes amass hundreds of thousands of dollars worth of cash, while still keeping their accounting in a notebook, writing in pencil and operating inefficiently with each transaction.

Usually solution here is some sort of banking software to help those institutions operate, while still providing them with cutting-edge technology, lowering costs and improving efficiency of workforce. Yet most of those banking software is (was, in 2018) too expensive one time investment for an MFI, resulting in lack of purchase, due to the cost constrains, and a closed circle of poverty and under-investment.

Oradian therefore needed to enter the market with a different offering. They have decided to go with subscription based SaaS online banking software. This way they mitigated the costs of purchasing and investing in expensive hardware, for the system did all the calculations on company’s server. To help those communities access the software, included in subscription was the 3G internet access, and the software was optimised in such way that it could operate in low-volume-transfer reality of even 2G internet access. Plenty of software functionalities have been adopted to the needs of local tax legislators, and the results were staggering.

Within few years of operating in the Philippine market, the island nation became the main market for this Croatian start-up, becoming a defacto market leader for previously overlooked MFIs, MFBs and Saccos. Growth of customers was sustained exponential for some time and the company scaled up its operations not only in Philippines but also worldwide. Nowadays Oradian operates mainly in Ghana, Nigeria and Philippines, but it’s portfolio of clients reaches out to dozens of nations across Africa and Asia.

For me, working there was one of the best experiences of my early career, forcing me to properly analyse thinking out-of-the-box, allowing me to understand different market conditions outside of European point of view. I am looking with optimism towards developments within microfinance market, and definitely I see that business solutions, strategy within information technology and engineering software towards the customers work best when you aim for win-win solution for your company and its clients.

References

Click to access 2017%20Findex%20full%20report_chapter2.pdf

https://www.statista.com/statistics/617136/digital-population-worldwide/

https://www.oriadian.com/

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