Burger enthusiasts beware: a new cook is in town

3

October

2020

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Major fast food chain White Castle has hired numerous new chefs to operate their kitchens. While this might not sound as shocking news, you might want to look further into their new employees. The new kitchen operators for White Castle are in fact fully autonomous robot arms, programmed to flip burgers and operate fryers. This AI driven kitchen assistant called Flippy, made by Miso Robotics (n.d.) reduces the need for human kitchen employees and with improved efficiency and speed in food preparation, profit margins for quick service restaurants can increase up to 300%. Because of the removal of human error in the food preparation process, customers will receive a more consistent product. Due to cloud connectivity, data can be collected from the machine to monitor and tweak performance, which creates the possibility for efficiency to increase even more.

For employees of White Castle, this development creates the opportunity for them to focus more on customer interaction and quality control. This will ultimately lead to a better customer experience, less waste and less stressful moments in the kitchen. Common injuries from operating hot kitchen appliances will also reduce greatly.

However, with the current high unemployment rate in America, a decrease in jobs is the last thing that needs to happen at this moment in time. Approximately 13.2 million work in the restaurant business in the USA and 3.7 million of those work in the fast food restaurant business, so if these machines would be implemented throughout all restaurants, hundreds of thousands could be losing their jobs in the kitchen (Huddleston, 2018). But due to the improved efficiency, cost reducing opportunity and a safer work environment, more restaurants will eventually follow the trend of implementing autonomous kitchen assistants.

While the increase of automatisation has been happening for a long time, the world seems to be unprepared for an exponential increase in automated work. Data scientists, mechanics, industry experts and programmers are going to be in high demand to develop, maintain and train the machines. In my opinion, before the major rise of machine happens, some important measures need to be taken. One of the most important developments that need to be set in action, is a reform in the education system. It is clear that a lot of jobs are going to disappear in the near future. The next generation should be better prepared to work on and alongside automated machines. Also, as most jobs that disappear are not high academic positions, retraining should be stimulated to offer kitchen employees new jobs within their business in order to prevent a further surge in unemployment. What do u think should be taken action on before machines take over a substantial amount of jobs in the restaurant industry?
Sources:

Huddleston, J. (2018, June 1). Things you don’t know about fast food employees. Mashed. https://www.mashed.com/124676/things-dont-know-fast-food-employees/#:%7E:text=You%20may%20think%20that%20fast,work%20for%20fast%20food%20restaurants.

Miso Robotics. (2020). Miso Robotics. https://invest.misorobotics.com/

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The world is yours, but should your data be too?

26

September

2020

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Big Tech companies have gained a lot of power by selling our data. Let’s take Facebook as an example. It seems that you can use their services for free, but you are essentially paying by using the application, which creates a lot of data which can be sold to advertisers. By focusing on customer experience, combined with free access to the service, Facebook was able to grow to one of the most valued companies using the principle of network effects. Since Facebook accumulated more than two billion users, selling data has become a more valuable business model than a subscription fee due to the scale of their operation. The more you use Facebook, the more they now about your interests and the more information they can sell to advertisers.

Unfortunately, your user data is not only used for showing you ads of your favourite shoe company for example. According to Mueller (2019), Russia was able to influence the outcome of the 2016 presidential election using Facebooks advertising tools by targeting misleading ads to a highly susceptible audience. The influence and power of Big Tech is getting too high and has to be decreased to prevent events like this to happen in the future.

On the forefront to take back ownership of your data is former presidential candidate Andrew Yang. In July, a consumer privacy act became effective in California which allows consumers to retrieve information about what data has been collected from them by companies, who it is being sold to and it also gives them an option to opt out the sale of their personal information. Yang has put in effort to pass similar laws in other states and also has partnered with an organisation, Humanity Forward, that wants to gather consumers to collectively bargain for data prices, so individuals receive a fair price in return.

However, this will incentivise users to still give data to Big Tech and will therefore not decrease their power and influence. Using information as a property will not be the optimal solution for ending the usage of our user data by malicious parties. Kerry and Morris (2019) suggest enforcing a new federal privacy law which would protect the personal information by making all data used in transactions fully anonymous, just like in health insurance data, rather than how Facebook builds a personal profile about your interests. This solution also has some limitations, for example the lesser degree of freedom of choice, since the right for individuals to sell their personal data would be taken away. In my opinion, the ultimate solution would be for users and consumers to radically change behaviour in usage of social media and web services to lessen the impact of targeted misinformation in order to keep the choice of selling your user data, but due to increasing radicalisation on internet forums creating digital echo chambers, this solution will not be effective to make world-wide changes in the short term.

As legislation is encouraging consumers to take ownership of their data, it seems that influence and power of Big Tech will remain high in the near future. Do you think that letting people share in the profits made from their own data is a right which should be implemented worldwide? Should further action be taken by governments to try to limit power from Big Tech by decreasing freedom of choice or is it up to the people to make a change?

 

Sources:

Eddy, M. (2018, October 10). How Companies Turn Your Data Into Money [Illustration]. https://www.pcmag.com/news/how-companies-turn-your-data-into-money

Galloway, S. (2018). The Four. Van Haren Publishing.

Kerry, C. F., & Morris, J. B. (2019, June 26). Why data ownership is the wrong approach to protecting privacy. Brookings. https://www.brookings.edu/blog/techtank/2019/06/26/why-data-ownership-is-the-wrong-approach-to-protecting-privacy/

Mueller, R. (2019, March). Report on the investigation into Russian interference in the 2016 presidential election. Washington, DC: U.S. Department of Justice. Retrieved from https://www.documentcloud.org/documents/5955118-The-Mueller-Report.html

The Social Dilemma. (2020, September 22). “The Social Dilemma” – Take Action. https://www.thesocialdilemma.com/take-action/

Yang, A. (2020, June 22). Your Data Should Belong to You — and not to the Big Tech Companies. Humanity Forward. https://movehumanityforward.com/blog/your-data-should-belong-to-you-and-not-to-the-big-tech-companies/

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