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Artificial intelligence is reshaping the future for airports and airlines. Although this technology is still at an initial stage in this industry, it is already being used by airports for luggage check-in, facial recognition at passport control, aircraft fuel optimization and many more. With AI-powered tools, airports will be able to speed up their processes and become more efficient which will result in a growth of revenue. Below, I will discuss some of the changes that can be, or are already, implemented by using artificial intelligence.

Identify risky behaviour

At present, the screening of passengers for abnormal behaviour is done by humans. They can only screen a passenger at a single point in time at the airport. It is desirable that this can be done over a longer period of time, which will reduce the chances of error. With the utilization of artificial intelligence, the screening of a person will be possible over a longer period of time. It could be done by collecting data from different sources like the travel history of a passenger or historical behaviour tracking. Enabling AI-based tools for the screening of human behaviour will make airports a lot safer.

Maintenance prediction

Once in a while an aircraft is in need of maintenance, which requires scheduling and planning. When this is done incorrectly it can cost thousands of dollars to an airline company, but it also results in flight delays or even cancellation. With the use of artificial intelligence, it will be feasible to predict the maintenance in an early-on stage. Failures can be detected before even happening.
AI will also be able to guide staff through their repairing journey, by telling them exactly what tools they need and where they need to use them. Implementing AI in aircraft maintenance will not only save a fortune, it will also reduce the waiting time at airports since the flight delays will be minimized.

 

With the use of AI, airports will be able to improve their security and customer experience.
I would love to hear your thoughts about what AI can do for airports and passengers in the future.

 

References:

Dialani, P. (2019). HOW AI IS DOING WONDERS IN AVIATION INDUSTRY. Retrieved from AnalyticsInsight: https://www.analyticsinsight.net/how-ai-is-doing-wonders-in-aviation-industry/

Griffin, T. (2019). How Airports Are Using AI to Improve Security. Retrieved from DZone: https://dzone.com/articles/how-airports-are-using-ai-to-improve-security

Sharma, S. (2019). How Artificial Intelligence is Reshaping the Aviation Industry. Retrieved from IoTforall: https://www.iotforall.com/how-ai-reshaping-aviation-industry

 

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You have probably heard of the app called TikTok. It is an app, mostly used by generation Z, where people can share videos of themselves doing dances, challenges, lip-sync videos, etc. Since it’s launch four years ago, it has experienced a remarkable growth and counts over 800 million active users as of today. This makes TikTok one of the most popular social network sites.

With this extensive amount of users it will be attractive for companies to use this platform as a marketing strategy. Statistics show the app has an engagement of 29%, whereas the big competitor Instagram only has an engagement around 5%. As there aren’t many advertisers using this platform yet, the competition will be considered as low.

The use of videos increases in multiple aspects of our lives, making it really impactful. Nowadays, consumers spend an average of 16 hours a week on watching online videos. This is an increase of 52% compared to two years ago and the predictions are that this will keep increasing. That is why it is interesting for companies to invest in video content.

In the Netherlands, a company called Fisherman’s Friend recently launched an advertisement on TikTok, targeted at the younger audience. With this ad they received around 2.8 million unique views, 21.000 likes and hundreds of reaction within just a few days. This ad resulted in way more interaction and a bigger reach than the company ever experienced before with a single advertisement.

As a company it is important to stay up to date to the latest trends and anticipate to these trends as quickly as possible. Be aware of the opportunities that digital platforms, like TikTok, offer at the moment. Use platforms with a huge reach that can contribute most to the growth of your brand awareness.

 

References:

Adwise. (2020). TikTok – waarom je als bedrijf de app niet zomaar moet vergeten. Retrieved from Adwise: https://www.adwise.nl/stories/tiktok-waarom-je-als-bedrijf-de-app-niet-zomaar-moet-vergeten.html

Campbell, J. (2020). Waarom TikTok essentieel is voor je digital marketing strategie. Retrieved from Emerce: https://www.emerce.nl/achtergrond/waarom-tiktok-essentieel-is-voor-je-digital-marketing-strategie

Secreve, B. (2020). Hoe zet ik TikTok in voor mijn bedrijf? Retrieved from Emerce: https://www.adwise.nl/stories/tiktok-waarom-je-als-bedrijf-de-app-niet-zomaar-moet-vergeten.html