Moral hazard and cyber insurance

6

October

2016

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Nowadays, it is very important for companies to secure their information and prevent cyber attacks. Hacker’s abilities are growing each year and especially firms with high levels of online operations are at risk. To compensate for losses related to breaches companies invest in cyber insurance. The cyber market will grow exponentially year after year. Just like any insurance protection plan, the customer pays a premium in exchange for the payout and piece of mind should the event take place. Cyber insurance, however, faces moral hazard challenges, like any other type of insurance. If someone buys a car with full insurance, this person is more likely to be involved in an accident because there is a built-in financial safety net in case a crash takes place. If the insurance policy would have a 50/50 chance of paying for the loss incurred, the person would likely drive more careful. Cyber insurance works much the same way. If a company knows it has protection itself, if might not invest in security practices. On the other hand, when a company is yet insured it might stop taking the precautions. As the cyber insurance sector grows, cyber security prevention practices may fall because spending on both cyber prevention and insurance might be too costly. However, before a policy is created, the insurance firm will conduct an assessment of the firm’s current practices. The more the business is protected, the lower the premium would be, which then encourages better protection practices. This virtuous circle helps to maintain firm’s in-house responsibility while growing the insurance market for those who need it. Cyber insurance does not solve the issue of attacks, but it is a piece of the puzzle that supports the other areas of risk management. The danger in this topic lies in the fact that companies who pay for the insurance, most probably have a less secured system.

http://theconversation.com/why-companies-have-little-incentive-to-invest-in-cybersecurity-37570

Bailey, L. (2014). Mitigating moral hazard in cyber-risk insurance.

http://www.techrepublic.com/article/cyberinsurance-experts-disagree-on-coverage-necessity/

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Will Facebook be the next review platform and bring an end to fake reviews?

21

September

2016

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Reviews

Consumers rely heavily upon reviews when making decisions about which services and products to buy online. Especially online travel reviews or hospitality reviews are ever more available and used to make decisions by consumers.

However, the problem with these kind of reviews is that the writers of the reviews are usually the same constant users of a particular website. Yelp, for example, rewards a few constant reviewers with the status of Yelp Elite. This way, a certain type of people goes out there and constantly leaves reviews. The other problem is that the average person, who does not use Yelp too often, will only turn to Yelp or Tripadvisor if he or she is unhappy. This type of reviewer only leaves reviews of how he or she was mistreated and complains on the page.
This is why there are so many pages with an average of a 3-star review. The only way for business to fight this is to have employees write positive reviews, or even worse, to hire and pay a company that writes positive fake reviews for them.
For these reasons, online reviews are not an accurate reflection of the population that buys these products or services and therefore listings on review website have a very inaccurate scale.

Can Facebook solve this problem?

Lately, Facebook rolled out a new feature. 24 hours after checking into a location, Facebook gives you a new notification that asks you to review and share your experience about the place you visited. By having a notification appear directly in your feed, no matter how busy you are, if you have something to say about the business, you have your chance. This pushes the review process directly in front of the consumer, whether they were thinking about their experience or not. That means that if you had a good experience, you will share it. If you had a moderate experience that wasn’t pleasant nor bad, you will share what you went through. And Facebook keeps it simple because you don’t even need to write out a review.
Facebook has a much larger network (in terms users) than for example Tripadvisor or Yelp. Will this new feature therefore cause the reflection of consumers to be more accurate in the review-world? And will this put an end to fake reviews?

Sources:

http://www.adweek.com/socialtimes/how-consumer-generated-content-drives-brand-value-report/638378

Malbon, J. (2013). Taking fake online consumer reviews seriously. Journal of Consumer Policy, 36(2), 139-157.

https://www.searchenginejournal.com/will-facebook-next-review-platform/173275/

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