National coverage of a new network! Have you noticed? (LoRa)

10

October

2016

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In June 2016, even earlier than expected, KPN finally claimed national (NL) coverage of their LoRa (Long Range, Low Power) network. A totally new network launched on the background of many people, while its effects could be huge.

LoRa is an energy-efficient solution that is able to connect Internet-of-Things (IoT) solutions to the internet. As they require the sensors to only incidentally exchange data such as on/off and full/empty, a device can send and receive information for two years using just to AA batteries. The costs of connecting a LoRa device to the network, are said to be relatively low. Millions of devices have already been connected to the network, but this will most likely increase a lot in the near future.

There are many possibilities for LoRa applications. An example that has already been implemented, is connecting street lights to the internet. As someone passes by the light, it will send a signal and the light will turn directly from 10% to 100%. Not only will it turn on, it will also be possible to control the lights remotely and have direct access to online information regarding these street lights. This information can be used to save amazing amounts of energy each year, using sensors that only cost between the €1,- and €5,-,. Especially interesting is the fact that KPN is not charging any recurring costs for using the network. This makes the network way more interesting than 3G for example.

Other LoRa applications are connecting beer tanks to the internet that send a signal to the supplier when it is (close to) empty, tracing freight transport, connecting railways, monitoring the location of rental bikes, and waste bins that send a signal when they should be emptied. Interesting right?

Although LoRa will probably cause a big impact on the environment such as more efficient use of energy resources and decreasing CO2 levels, it has not obtained a lot of attention yet. In my opinion, LoRa is a disruptive technology and deserves to get more national attention. The barriers of entry are not high, and LoRa could be interesting for companies of all sizes. Do you think LoRa gets the attention it deserves? And are we already getting most out of this technology?

https://www.nrc.nl/nieuws/2015/11/05/kpn-raakt-niets-meer-kwijt-1554132-a149336, https://www.kpn.com/zakelijk/grootzakelijk/oplossingen/infrastructuur-en-connectiviteit/internet-of-things-en/lora-en.htm, http://www.loxius.nl/133-internet-of-things-zal-in-elke-branche-een-rol-gaan-spelen.

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Apple: ‘The future is wireless’ – People drilling holes in their phones shows the opposite…

27

September

2016

5/5 (2)

iphone-7-drilling-heaphone-jack-video-prank-large_trans++eslsl0s_54FjhGV7kdfUr5JQKtgCYvYsX9bk2CBJl9gThere was some big news around Apple’s latest product launch: the iPhone 7. They decided to drop the 3.5mm headphone jack in order to make place for an extra speaker and some other improved tech. ‘Why maintain a space-taking single purpose analogue connector, which has been used in tech since 1964?’, stated Apple. They showed great courage deleting this jack, taking into account that almost every person with an iPhone often owns multiple pairs of 3.5mm connected headphones. But soon, this courage ended up in jokes going viral throughout the internet…

To compensate for the removal of the headphone jack, they are selling their iPhone 7’s with special headphones that connect with the Lightning-port, as well as a Lighting adapter that creates a headphone jack. But on the other hand, the bundled headphones now only work with Apple devices and are only sold by Apple. And considering the headphone jack adapter, it just doesn’t look great, gives an extra cable to carry around, could annoy people when listening to music and if you lose it it will cost you some money as well. Besides this, both the new headphones and the adapter will not allow simultaneous listening to music and charging/updating your phone.

There is another solution. Buying wireless headphones. For example the new Apple AirPods, which look the same like the well-known EarPods but then without a cable. I think I would lose them rather quick… And they sell for the insane amount of 159 dollars as well. And they need to be charged.

The viral, false video of drilling a headphone jack into the iPhone 7, is a great sign that their are many people hoping to get back their 3.5mm jack. Even as the video itself states that the trick is not working, several videos appeared of people that still tried it out. And failed. In my opinion, people are not ready for a wireless world yet, and the Apple that created a world of mobile music with its iPods and iPhones, made a mistake through early innovation.

What do you think?

Sources:

http://www.techradar.com/news/phone-and-communications/mobile-phones/iphone-7-headphone-jack-the-story-so-far-1324866

People Are Drilling Headphone Jacks Into the iPhone 7

http://www.theverge.com/2016/9/7/12823596/apple-iphone-7-no-headphone-jack-lightning-earbuds

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Technology of the Week – Digital Game Stores and Cloud Gaming

25

September

2016

5/5 (1)

The gaming industry is experiencing heavy competition and changed a lot the last 30 years. Originally, games were not sold as true information goods, but more as material goods such as arcade consoles. Today, many games are sold through digital stores such as the Playstation Store, the Xbox Live Store, the Nintendo eShop and Steam. The video focuses on Steam, as it does not require any dedicated gaming consoles besides a computer. It is especially innovating the gaming industry by its pricing structure. It allows multiple pricing methods, such as one-time purchases, bundling, personalized promotions, in-app purchases and gifts. There is also the advantage of having zero capacity constraints, in order to extend the long-tail of sales.

Also, cloud gaming is increasing in popularity. With cloud gaming, the game is played from a server in the cloud. The only thing a player needs, is an internet-connected device such as a computer, tablet or mobile phone. This makes expensive hardware unnecessary. Cloud gaming providers use different pricing strategies as well, but subscription based models are most common. Cloud gaming is still developing itself a lot.

In the video, we compare both digital game stores and cloud gaming, and explain how these innovations changed the gaming industry. We expect the revenue tail of games getting longer and longer, and a high rate of adoption for cloud games the coming years. Enjoy the video!

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