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Culture has always been an important aspect of the business; however, its role has shifted significantly over time. Before, various cultures used to fulfill certain needs in different ways due to different cultural habits and preferences. The cultural borders and differences used to be quite robust. The rise of digital culture has changed this situation tremendously and permanently.

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The term digital culture refers to the culture that is shaped by the emergence and use of digital technologies. Due to the exposure to technology and the easy accessibility to the internet, people from various countries and cultures are becoming very similar in different areas.

 

To elaborate, the shopping industry is a nice example of this transformation. Before, in the US, American consumers were known for having a strong preference for shopping in large outlets, department stores, and retails. Taiwanese people, on the other hand, had a strong preference to shop from their infamous Taiwanese night-markets. However, with the emergence of technological improvements and the rise of online retails, both cultures experienced a significant change in their shopping behaviors. Research shows that in the US, shopping habits have been shown to fade from large retail outlets to online shopping. Similarly, in Taiwan, the shopping behavior of customers shifted from night-markets to online retails, creating a staggering value of US$37.6 billion for eCommerce.

 

Now the distinction is not whether the customers are U.S. or Taiwanese, it is whether the customers are shopping online or offline. Therefore, we can argue that digital culture has converged the way in which people from different cultures decide to consume – shifting everything towards digital consumption. Naturally, this shift has created new opportunities for companies to aim succeeding beyond certain national borders. Without a doubt, we can argue that giants such as Amazon and Alibaba were successful to identify the digital culture of online shopping and achieved global dominance in their industry.

 

What is your opinion on digital culture? Can we even argue that nation-specific differences matter in purchasing behavior anymore?

 

 

 

Resources

Thomas, L. (2019). US malls haven’t been this empty since 2012. [online] CNBC. Available at: https://www.cnbc.com/2018/07/03/us-malls-havent-been-this-empty-since-2012-new-reis-report-says.html

Gulliver, K., Wood, P., Kimball, R. and Hudson, A. (2019). Sears and the changing habits of American shoppers | Spectator USA. [online] Spectator USA. Available at: https://spectator.us/sears-habits-american-shoppers/

Import-export.societegenerale.fr. (2019). Taiwanese Market: E-commerce. [online] Available at: https://import-export.societegenerale.fr/en/country/taiwan/ecommerce

https://www.diggitmagazine.com/wiki/digital-culture

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According to research, the global arms race to implement Artificial Intelligence has already begun in the mid-2010s. Nevertheless, the race to implement Artificial Intelligence in warfare will be significantly different than it was for the race for any precision-guided weaponry, missile, or an atomic bomb.

 

Indeed, every nation will struggle again to be the pioneer to create an implement Artificial Intelligence in their armies. It will not be a single sprint with only one destination. On the contrary, it will be a marathon with continuous milestones that is full of algorithm updates and software patches. The most important difference between the implementation of Artificial Intelligence and other technologies in warfare is the fact that the former is incremental and iterative. Therefore, we can state that Artificial Intelligence is a significant enabler for all kinds of warfare. Furthermore, considering Moore’s

Law, which explains that every two years computers’ processing capability doubles, the speed that warfare objects implement Artificial Intelligence is vital.

 

To dive further on the topic, we can also mention how Artificial Intelligence has a crucial role in bringing together the three different categories of modern warfare. The first category is the physical domain, where guns, tanks, and a

ny hardware are used. The second category is the information-technology space, where the information connecting the weapon systems are used. The last category is the cognitive domain, which concerns information operations and political warfare. Artificial Intelligence can allow for the systematic synchronization of all three categories of modern warfare and create a new and hybrid strategy.

 

As an example, Artificial Intelligence can recognize recurring patterns of behavior and can identify susceptible groups of people before any malicious action. Yes indeed, introducing artificial intelligence in warfare may lead to significant global problems such as a rapid increase in the speed of the arms race.

However, at the same time, it can also significantly reduce the number of lives lost in terror attacks and even prevent them before happening.

 

 

So, what do you think? Is Artificial Intelligence in modern warfare

beneficial for humanity or we should already be taking action to restrict it?

Resources

Carnegie Report, 2019. Artificial Intelligence And The Future Of Conflict.

Clifford, J., 2019. AI Will Change War, But Not In The Way You Think – War On The Rocks. [online] War on the Rocks. Available at: <https://warontherocks.com/2019/09/ai-will-change-war-but-not-in-the-way-you-think/> [Accessed 8 October 2020].

Geist, Edward Moore (2016-08-15). “It’s already too late to stop the AI arms race—We must manage it instead”. Bulletin of the Atomic Scienti

sts. 72 (5): 318–321

Intel. 2020. Over 50 Years Of Moore’s Law. [online] Available at: <https://www.intel.com/content/www/us/en/silicon-innovations/moores-law-technology.html> [Accessed 8 October 2020].