True or false: China’s supposedly elaborate hardware hack.

10

October

2021

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In 2015, Amazon Inc., and specifically Amazon Web Services (AWS) became interested in a company called Elemental Technologies. The company, which offers a software to compress large video files, was seen as a nice potential acquisition by Amazon (Robertson & Riley, 2018).

As any self-respecting tech giant would do, Amazon hired a third-party to assess the security of the processes at Elemental, who found something very concerning. The motherboards of the servers that Elemental’s customers had to install to process the video compressing had a tiny inconspicuous microchip on them that was not part of the original design. Amongst Elemental’s customers were big companies such as Apple, but also U.S. governmental agencies, such as the department of defense, and the CIA. These chips allowed whoever was behind it to create a stealth doorway into the network to which the servers were connected (Robertson & Riley, 2018).

As the motherboards could be backtracked to factories in China, Investigations determined that that the microchips were “seeded” onto the motherboards during manufacturing before being shipped off to the server producer. The scheme was supposedly set up by a unit within the Chinese army, who went as far as threatening plant managers to get them to cooperate (Robertson & Riley, 2018).

This tale presents an example of a dilemma that plagues tech manufacturers and is the result of decisions made long ago already. At some point, tech companies decided to move hardware production to East Asia, predominantly because production was cheaper, and production capacity was greater. Although companies were warned about the potential security impact this can have on the supply chain, the belief remained that China would not want to risk production leaving the country again and could be trusted. Now, the dilemma has become whether to have less, but more secure supply, or have more, but less secure supply. With still increasing demand for tech hardware, companies have accepted the second half of the dilemma as the world they’ll live in (Robertson & Riley, 2018).

Curiously, or maybe not, every party supposedly involved in the story described above denies any involvement. This includes Amazon, who deny having any knowledge of the servers with malicious chips, and Apple, who even came out with a statement saying they never found any malicious chips on their servers (Apple, 2018). Are they just trying to keep the elaborate hardware hack from the public, or did Bloomberg somehow make up a very intricate story, that if untrue, would be very damaging to the parties involved and would undermine their trustworthiness as a news source (Whittaker, 2018). Bloomberg still stands by its story, but others remain sceptic of its truthfulness (Gallagher, 2019; Purcher, 2021)

Sources:

Apple (2018, October 4). What Businessweek got wrong about Apple. Retrieved from: https://www.apple.com/newsroom/2018/10/what-businessweek-got-wrong-about-apple/

Gallagher, W. (2019, October 4). Editorial: A year later, Bloomberg silently stands by its ‘Big Hack’ iCloud spy chip story. Retrieved from: https://appleinsider.com/articles/19/10/04/editorial-a-year-later-bloomberg-silently-stands-by-its-big-hack-icloud-spy-chip-story

Purcher, J. (2021, February 12). Bloomberg Revisits their 2018 Story titled ‘The Big Hack’ in an updated report titles ‘The Long Hack: How China Exploited a U.S. Tech Supplier’. Retrieved from: https://www.patentlyapple.com/patently-apple/2021/02/bloomberg-revisits-their-2018-story-titled-the-big-hack-in-an-updated-report-titled-the-long-hack-how-china-exploited-a-u.html

Robertson, J. & Riley, M. (2018, October 4). The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies. Retrieved from: https://www.bloomberg.com/news/features/2018-10-04/the-big-hack-how-china-used-a-tiny-chip-to-infiltrate-america-s-top-companies

Whittaker, Z. (2018, October 4). Bloomberg’s spy chip story reveals the murky world of national security reporting. Retrieved from: https://techcrunch.com/2018/10/04/bloomberg-spy-chip-murky-world-national-security-reporting/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADDmCD4mjfBd8beDAW5s9ae8Q95z_zvydKDXni16xD1g9YBp1MhBiOLFdcCQcRlqmBhP7o8KSA5AkUjlx6cCsoweDDi0-DoLbczB1gdL5l_3BoLoJeIe8UypaQrsabf2jiHL_Pln42J09pJHZe3VtwRaqFyP0g0ICzBrG0CfEMm0

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Epic Games vs. Apple – the court has spoken

15

September

2021

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A little over a year ago, Fortnite uploaded a video to YouTube making their ‘fight’ against Apple known to the public (Fortnite, 2020). In short, the developer of Fortnite, Epic Games, does not agree with the 30% cut that Apple takes from in-app purchases, claiming that it is unnecessarily high. Secretly, Epic Games implemented an option to make in-app purchases directly via Epic instead of Apple, offering customers a reduced price for using this option. Since this violated the App Store’s guidelines, Apple removed Fortnite from its App Store (Leswing, 2021).   

As you can guess, lawsuits followed, and on the 10th of September 2021, a verdict was reached. 

Epic Games, who sued Apple for monopolistic behavior and breach of antitrust laws, were judged to be mostly in the wrong. Apple owns a market share of 55% in the mobile gaming market, and though that is high, it does not make you a monopoly, it simply makes you successful, is essentially what the judge ruled (Leswing, 2021).

Apple, who sued Epic Games for violating the App store’s guidelines, was judged to be in the right. Epic Games had been able to earn revenue through its direct purchasing system in Fortnite, even after Apple had removed the game from their App store, because customers could still play the game if it was already installed. The judge ruled that Epic Games needed to pay Apple the 30% commission over those earnings, which amounted to about 6 million dollars (Clover, 2021).

Epic Games’ CEO making public that they paid Apple the ordered amount.

The only small victory for App developers comes in the form of a ruling that implies that Apple should allow App developers to be able to link to an external ‘storefront’, for example the company’s website, for purchases. However, direct in-app purchases will still not be allowed (Leswing, 2021). 

Understandably, Epic Games disagrees with the court’s ruling, and has appealed the decision.

I can’t say I can pick a side. The platform that Apple has created with the App store brings tremendous value to developers, with millions of users getting immediate access to your product once you put it in the App store, allowing you to create revenue. It is only fair that Apple takes a cut of that revenue.

However, for small developers, 30% does seem like a lot, and could make it difficult to become profitable. Fortunately for them, Apple decided to cut the commission rate to 15% for developers that do not have annual sales of more than 1 million dollars on the App store (Leswing, 2020).

See, that’s the thing for me. Epic Games earns billions with Fortnite over all the different platforms on which it is offered (Gilbert, 2021). Its removal from the App store likely only caused a very small dent in its profitability. This ‘fight’ that Epic Games is picking with Apple, even insinuating that Apple’s practices are ‘1984’-like in the earlier referenced video, just sounds greedy to me. 

What do you think? Is Epic Games’ fight justified, or is it a case of gold fever? 

Sources

Clover, J. (2021, September 13). Epic Games Pays Apple $6 Million as Ordered by Court. Retrieved on 14-09-2021 from:  https://www.macrumors.com/2021/09/13/epic-games-pays-apple-6-million/

Fortnite (2020, August 13). Nineteen Eighty-Fortnite [Video]. Youtube. https://www.youtube.com/watch?v=euiSHuaw6Q4

Leswing, K. (2020, November 18). Apple will cut App Store commissions by half to 15% for small app makers. Retrieved on 14-09-2021 from: https://www.cnbc.com/2020/11/18/apple-will-cut-app-store-fees-by-half-to-15percent-for-small-developers.html

Leswing, K. (2021, September 10). Apple can no longer force developers to use in-app purchasing, judge rules in Epic Games case. Retrieved on 14-09-2021 from:  https://www.cnbc.com/2021/09/10/epic-games-v-apple-judge-reaches-decision-.html

Gilber, B. (2021, May 8). Apple and Epic Games are revealing a ton of industry secrets in court filings – form untold ‘billions’ in Fortnite profits to private email exchanges, these are the 5 juiciest bits. Retrieved on 14-09-2021 from: https://www.businessinsider.com/apple-fortnite-epic-games-lawsuit-secrets-revealed-2021-5?international=true&r=US&IR=T

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