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The travel industry is growing more and more every year. It’s expected that by 2037 the number of air passengers will hit the 8.2 billion. Travelling seems to be the most normal thing in today’s life. Artificial Intelligence (AI) ensures the travel industry to grow that fast. What are the different applications of AI in the travel industry? How does AI help the travel industry to grow that quick and how will it help the industry in the future?

First of all, the most known AI application is personalized recommendations. It’s one of the most valuable ones, because it reaches customers at a high ratio. Let’s take the platform Skyscanner as an example to explain how AI works. This travel agency uses machine learning algorithms to analyze customer data and use this analysis to provide suggestions automatically. Let’s say that a customer looks for a trip from Amsterdam to London. The platform will automatically suggest hotels in London thanks to AI.

Another AI application, which helped the travel industry to develop is facial recognition. This is a software which can identify and verify a person’s identity by analyzing and interpreting pattern on someone’s face. Let’s take check-ins as an example. Many airports use facial recognition technologies to reduce time at the check-ins. The system compares the features of the patterns from someone’s face with a database to determine similarities. This is also called artificial neural networks.

Another type of AI application in the travel industry are chatbots. These are computer programs which use predefined scripts to bring the customer experience to another level. These chatbots capture patterns within incoming questions or messages and use these patterns to provide an answer to the customer. These chatbots use natural language processing so that the machine can get an understanding of the text.

It’s expected that Artificial Intelligence will help the travel industry to provide more personalized services and fulfil more individual needs. Wearable health measurement devices together with AI will ensure mobile application to track a passenger’s health condition and, in this way, provide a safer service. This could be less crowded paths on the fly or the suggestion of safer destinations.

Altogether it can be concluded that the travel industry is growing enormously thanks to the concept of Artificial Intelligence. There are so many things where AI has an important share in the improvement of the customer experience. This makes travelling more attractive and it ensures that the industry will grow more in the future.

Referencing
https://www.iotforall.com/machine-learning-and-ai-in-travel-5-essential-industry-use-cases

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Technology and football

Back in the days, when I was 12 years old (10 years ago), I always went outside to play football with my friends on a football field. I noticed that after the arrival of smartphones and other technological developments (iPads or PS5), the football fields are completely empty. It made the children of this generation very lazy. However, technology also ensures sports to develop and making it more interesting.

One example is the football industry where Sports Innovation Partner, together with Elite Skills Arena Benelux developed new innovative training tools, which totally disrupted the industry in the last few years. The training tools are called ICON, Circuit and the Precision Wall. Big clubs such as Liverpool FC and FC Barcelona started to use these technological developments. It ensures players to develop their physical and technical performance, and their tactical qualities. Famous football players like Zlatan Ibrahimović and Cristiano Ronaldo also joined these trainings and data from these players are also stored. These new training tools store data from everyone who have performed the training.

This brings a total new perspective to football. Back in the days, when there were no such technological training tools who kept data from every football player, everything was based on intuition. There was a chance that football players were underrated or maybe even overrated their whole career. The new training tools like ICON will help the coach by deciding which players are the best and who he should let play in the match. Moreover, it will help by developing the players. Let’s say that the results of the training tools suggest that the speed of thinking of a player is too slow, then the coach of that player can focus on that particular part and help with developing that player. These training tools focus on many skills of a player such as the shooting skills, passing skills, thinking skills and more. This new technology is surely a disruptive innovation, because nowadays every decision of a coach can be based on data from the training tools, and the development of a player will be faster and better than ever before.

References
https://eliteskillsarenabenelux.com/circuit/
https://eliteskillsarenabenelux.com/icon/
https://eliteskillsarenabenelux.com/voetbal-innovatie/
https://www.sportnext.nl/innovatie/technologie-is-de-toekomst-van-het- voetbal/