Artificial Intelligence is an upcoming technology that is currently being implemented in many industries. Also in the sport industry, AI is being implemented in many more places than before. To get a good insight in where AI would be interesting to implement, we need to analyse the entire sporting industry first. The sport industry can be divided into two sections: media & fan experience and management & operations.
The media & fan experience include things such as news & content, eSports and sport betting. You can divide this section even further into post-game analysis and talent ID & selection
- Post-game analysis retrieves its data from wearables and game equipment and AI would be interesting to implement in analysis & feedback, recovery and injury management.
- In the talent ID & selection section, sensory data is used from peripheral devices and AI could be used in talent identification & selection.
Sponsoring, merchandise, venues, events & ticketing are all parts of the management & operations section of the sports industry. This section can also be divided further into in-game activity and pre-game preparation.
- In-game activity gets its data from other systems and when implementing AI in this region, you have to think about umpiring and specialist coaching.
- Machine & deep-learning is used to retrieve data for the pre-game preparation section. AI can be implemented in things such as training & coaching, nutrition, injury management, strategic and tactical game planning and team selection.
As described above, the sporting industry is a very interesting industry with several different aspects to consider. There are many different stakeholders in the industry and all off them could potentially benefit from more use of AI. There are still a lot of things that need to be explored further but the use of AI in sports is very promising.
References
Rizzoli, A. (2022, October 3). 7 Game-Changing AI Applications in the Sports Industry. V7. Retrieved October 11, 2022, from https://www.v7labs.com/blog/ai-in-sports