Telemedicine & 5G – More Than Just Video Calling Your Doctor

9

October

2020

No ratings yet.

Have you ever Zoom called a doctor? Whether your answer is yes or no, you probably had moments in your life when you needed to visit a health practitioner.

 

But are the trips to healthcare facilities worth it? According to American Medical Association and Wellness Council of America, nearly 3 out of 4 visits to medical care facilities are either unnecessary or could be handled over a call. That being said, “the telehealth market is still relatively immature, highly complex, and full of uninitiated buyers” (Sage & Partners, 2017).

 

The global telemedicine market size was estimated at 41.4 billion USD in 2019. It was only a fraction of the healthcare industry. With stimulus like COVID 19 and 5G, the immense growth potential is slowly being realized.

 

Before we dig in, perhaps it’s better to take a look at the definition of telemedicine. The word telemedicine is sometimes used interchangeably with telehealth. But Askhlaghi and Asadi (2002) distinguished the two words.

 

Telemedicine utilizes information and telecommunications technology to transfer medical information for diagnosis, therapy and education.”

Telehealth is the use of information and communication technologies to transfer healthcare information for the delivery of clinical, administrative and educational services.”

 

The key difference lies on the information being transmitted. For simplicity, one could say that telemedicine mainly concerns clinical content while telehealth takes care of everything else. The common feature is they both rely on telecommunication technologies.

 

By the above definition, telemedicine is more than just video calling your doctor. This term also covers the transfer of X-ray images, readings of monitoring devices, and treatment history, to name a few. In some cases, telesurgery could also be performed with the help of medical robotics.

 

Needless to say, the industry is heavily reliant on digital technologies. The latest development in telecommunication technology, namely 5G, is bound to make an impact on telemedicine. Here’s how:

 

5G is more than just an improved mobile communication network. Its hyper connectivity and minimum latency create possibilities for the application of big data, AI, IoT and cloud computing in telemedicine. Connected devices at home can collect and transfer sufficient health-related data for algorithms to provide smart healthcare solutions. Instructions could be sent back momentarily and executed in real time. Diagnostic imaging can receive highly accurate results in the blink of an eye. More patients can undertake VR-enabled therapeutic sessions. Doctors or even virtual doctors can assess patients’ real time health parameters during video consultation. Nonetheless, 5G’s limitation is also apparent. With focus on increased performance, the early development of 5G sacrifices coverage. Bounded availability narrows its initial disruption on the telemedicine market.

 

 

References:

Akhlaghi, H., & Asadi, H. (2002). Essentials of telemedicine and telecare. Chichester: Wiley.

Sage & Partners. (2017) http://sage-growth.com/index.php/2017/04/making-the-connection-is-the-telehealth-market-ripe-for-a-boom/

Please rate this

Facebook’s Monopoly Power in Digital Competition

8

October

2020

No ratings yet.

“The company used its data advantage to create superior market intelligence to identify nascent competitive threats and then acquire, copy, or kill these firm.” The United States Congress made this remark on Facebook after a 15-month probe into the big 4 tech companies.

 

This blog presents selected information from the report that might be interesting for discussion. For evidence and further elaboration, please feel free to visit the link in references.

 

Overview

The landscape of social networking is overwhelmingly dominated by Facebook, Inc. Top three most popular social networking apps in the United States are Facebook, Instagram and Messenger. In July 2020, the company reported 2.47 billion daily active people (DAP) on its family of products, including the aforementioned three and WhatsApp.

 

Monopoly Power – Barriers to Entry

Network Effects

  • The compelling network effects of Facebook has protected the company from its rivalries. Instead of inter-company competitions, Facebook is more concerned with Instagram vs. Facebook and WhatsApp vs. Messenger.
  • Social apps have “tipping points” at which “either everyone uses them, or no-one uses them”. The committee found particularly formidable tipping points in messaging apps. In many countries, the adoption rate of WhatsApp is either above 90% or below 10%.

 

Switching Costs

  • Users of Facebook typically have invested time and effort in building up their profile and friend network. This include uploading photos, making posts and leaving comments. When switching to a different platform, users face the challenge of migrating all those data. Though the company publicly support data portability, users can only download their data in PDF or .zip format. Not to mention this function is hidden under layers of menus.
  • Abandoning your Facebook account also means to abandon all the services linked to that account. This include Spotify

 

Access to Data

  • Two loops that create self-reinforcing advantages. First, the user feedback loop. Large user base creates tons of data, which the company then uses to attract and incentivize users to spend more time on the app, by creating customized experience. Second, the monetization feedback loop. Revenue from targeted ads could be reinvested to attract more users.
  • Facebook has collected data that is incomparable in quantity and quality. Some firms that got access to these data in 2010 experienced tremendous growth and success. Facebook’s leveraging access to its data is effectively selecting the winners and losers of the market.

 

Remarks

It seems apparent that Facebook, Inc has a dominating position in the social networking market. Same-side network effects and switching costs are two intrinsic characteristics of the industry that creates hardships for newcomers, and Facebook made sure they remain a barrier to keep out competition. While being a classic case of monetizing data, how the company collects and shares data is merely an ethical issue. Regulatory bodies have failed to catch up with the not-so-newly-emerged business model and witnessed the making of a global monopoly tech giant. But to be honest, if you were an American law maker, would you have intervened?

 

 

 

References

Click to access House-Tech-Antitrust-Report.pdf

Detailed reading:

  1. Usage and Reach [p.137]
  2. Barriers to Entry [p.141]
    • Network Effects [p.141]
    • Switching Costs [p.145]
    • Access to Data [p.148]

 

Please rate this