Facebook Outage; Did we really lose a part of our life for 5 hours?

5

October

2021

5/5 (1)

On the 4th of October of 2021 the world got shocked by a global outage of one of the most famous social media platforms in the world, Facebook. Facebook has recorded 2.8 billion monthly active users around the world. Its power is such nowadays that some countries, such as North Korea and China, have banned its use to their residents. However, Facebook is not just a simple social media platform that operates on its own. Facebook has acquired in the past other famous social media or networking apps, such as Instagram and Whatsapp, which have a total amount of 1.386 billion and 1.6 billion users respectively. Facebook has not only acquired platforms though, but it has also managed to develop platforms on its own such as Messenger and Oculus, which have become popular worldwide.

During the afternoon of the 4th of October of 2021 (CET), Facebook began displaying some error messages to users in some parts of the world. That could also be perceived as a normal degradation since it has happened in the past again but in a matter of minutes Facebook would look into it and the problem would be totally restored in a relevantly small amount of time.What happened the evening mentioned above though can be considered extremely odd since it seemed that Facebook, and its family of apps, such as Instagram, Whatsapp, Messenger and Oculus, stopped working for good for more than 5 hours. For some users, who may not use Facebook extensively, an outage for some hours may not seem like a big deal, but for some others or even for some businesses that heavily depend their work on such platforms it may have caused severe damage. What is interesting to see is what could cause such an outage and what are the implications of this when it happens to one of the biggest companies in the world.

After the operation of the apps was restored and everything was back to normal, Facebook apologized publicly about the big technical problem and its implications that had to several users and businesses. The company also admitted that the cause of such an outage were defects due to changes that happened to its internet infrastructure, which causes data to flow among its data centers. The defects caused a stop in communications between the data centers, thus resulting in a “halt of services”, as Facebook stated. The problem was so big that even internal systems crashed and stopped working, resulting in employees of the company having trouble even communicating with other colleagues in order to solve the problem more efficiently. Eventually, workers did not even have access to the server areas due to security systems not working.

A big portion of people use Facebook and all of their family apps, as the main tools to communicate with their friends or family, entertain themselves or get updated for news around the world. In some countries, using Facebook has become equivalent to using the Internet. Facebook is also used by a lot of people as the only way to log-in to different apps that they use daily. All of these capabilities were lost for an amount of time.

Apart from people using it for recreational purposes though, apps such as Facebook or Instagram have been the key operating point for a lot of businesses. Many companies use these platforms in order to reach their customers and sell their products. Other companies, such as the advertising ones, rely their core processes on offering advertisements only through social media. Smaller companies also usually take orders online through social media. Even professions that may not sound as usual as others, such as professional gamers and streamers use the platforms as main source for their revenue and at that time they were not able to do anything. As it is normal, businesses recorded medium to massive losses while all the aforementioned apps were down and out of operation.

In conclusion, an approximate outage of 5 hours led to revealing the huge impacts that there might be when people rely extensively on certain apps. People that have as a habit to scroll through the apps or businesses that operate mainly through the same apps may end up having huge implications if a bigger outage occurs. Is it time for people to reconsider if they should rely their everyday lives or work on such platforms and rethink if there are other ways to operate more efficiently in the future? I would appreciate it if you let me know what your views on this topic are in the comments section!

References

Nytimes.com. 2021. Gone in Minutes, Out for Hours: Outage Shakes Facebook. [online] Available at: <https://www.nytimes.com/2021/10/04/technology/facebook-down.html> [Accessed 5 October 2021].

Research, C., 2021. Facebook Fast Facts. [online] CNN. Available at: <https://edition.cnn.com/2014/02/11/world/facebook-fast-facts/index.html> [Accessed 5 October 2021].

Backlinko. 2021. How Many People Use Instagram? 95+ User Statistics (2021). [online] Available at: <https://backlinko.com/instagram-users> [Accessed 5 October 2021].

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Data Analytics in Team Sports; Top Performance as a source of revenue!

21

September

2021

5/5 (1)

Sports industry is undoubtedly one of the biggest industries in the world. In order to put it in numbers, the sports market reached the amount of 458.8 billion in 2019 but it declined to 388.3 billion in 2020. Sports market is expected to reach a value of 599.9 billion by 2025 and 826 billion by 2030 (The Business Research Company, 2021).

As many of the other industries, the sports industry was largely affected by the COVID-19 outbreak. As mentioned also above, the sports market suffered a 15.4% decline in its value (The Business Research Company, 2021). The main reason why this happened is that the main source of revenue of almost all of the sports associations is their fans. With COVID-19 regulations, fans were not only disallowed from following their favourite teams but they were somehow distanced from the whole concept of supporting and keeping up with the team that they support. Cancellation of games, abstention from action, ban of fans in stadiums, poor athlete performance to abstention or psychological state after consecutive quarantines were some of the most outstanding issues that arose and had the result of making fans more distanced from the teams that they support.

All of the issues mentioned above, stress out the importance of having fans pleased and offer them the best quality of spectacle. Fans that are pleased with their team’s performance will tend to bring more revenue by buying sports equipment related to the team, by paying high prices for getting seats or season tickets for games, by paying to visit the stadium itself or the team’s facilities or by even buying products that are closely related to their teams. Also, most of the time, a bigger fan base will bring greater sponsorship deals to teams and associations.  It is not a secret that the more consistently spectaculous a team is, the bigger fan base that it will gain throughout the years. But how can a team be always on top of their performance and attract as many fans as they can, who will eventually lead in bigger revenue levels?

The answer to the previous question is by keeping the performance of the whole team and their players as individuals to the highest levels possible. Data Analytics is a technology which has been established for many years in various industries. Sports is one of the industries that are reportedly really slow in digesting it and applying it to their processes but lately it seems there are multiple improvements at accepting it. Its adoption is in a really immature state yet but tremendous efforts of implementing and establishing it specially in the team’s sports sector are happening.

Let’s take the example of the National Basketball Association (NBA), one of the world’s most marketed sports products. Historically, in basketball there were people who were responsible for noting statistics about players in order to either scout or either improve their in-game performance through coaching. These statistics were mainly held in paper and only classical statistics such as points, attempts, assists etc could be noted by these people. The recent installment of cameras all around the court gives the opportunity for teams to keep much more detailed statistics which can be further analysed by business analytics. These analyses can later be used by machine learning models in order to design winning strategies. Strategies such as planning the most effective defensive plan for top-notch teams or players or the most efficient offensive plays according to the roster’s characteristics and capabilities are some of the examples that can provide a competitive advantage to teams who use such innovative technologies (HBS Digital Initiative, 2020).

Stephen Curry’s shot selection analysis by data analytics. Source: https://digital.hbs.edu/platform-digit/submission/how-data-analytics-is-revolutionizing-the-nba/

One of the key concerns of all the teams is keeping their players well rested so that they can avoid potential injuries. Lately, teams have been selecting data from their players by offering them wearable equipment, by monitoring their sleep patterns or even collecting biological samples from them in order to track their fitness level, their rest levels and even predict their future performance. By analyzing these data, teams are trying to design the most appropriate rest strategies for each of their players. The more tired a player is, the more prone to injury he/she will be. In order to always keep them on top of their fitness so that they can contribute at most during the games, they are applying all these monitoring techniques for collecting relevant data (HBS Digital Initiative, 2020).

Last but not least, data analytics play a major role nowadays in scouting players. Back in the days, scouts would rely their decisions for players in statistics held in paper, by watching them in live action or by highlights found online. With data analytics, statistics can be analyzed in depth, thus providing a clearer and more detailed report about a player, reducing the risk of incorrect decision making. Transfers and contracts offered to players are costing a lot of money to teams and these are two of the most important expenses for a team or association, so taking right decisions in order to attract the most suitable plates for the team in order to achieve consistent performance levels is vital for them (HBS Digital Initiative, 2020).

NFL (American Football) Players Performance Analysis through Microsoft Power BI. Source: https://sqldusty.com/2017/07/28/power-bi-nfl-football-stats-comparisons-and-analysis-report-is-now-available/

Of course, the data models that are being analysed are far from perfect at the moment. One parameter that is really hard to take into account and that is difficult to be applied to the data models is athlete’s psychology, not only during a game but also his psychological state throughout the whole time of him/her being a member of a team. Data analysis has changed the way that teams operate but in order to take right decisions they still have to consider the human factor. What can be predicted, though, is that teams who invest and use further new technologies in order to analyse the tremendous amount of data that they can get from their athletes can be ahead of their opponents and build consistency in terms of performance so that they can always be at the top, which naturally attracts more and more fans, thus revenue, as explained in this post.

References

HBS Digital Initiative. (2020). How data analytics is revolutionizing the NBA. Available at: <https://digital.hbs.edu/platform-digit/submission/how-data-analytics-is-revolutionizing-the-nba/>

Ryan D. (2017). Power BI NFL Football stats comparison and analysis report is now available! Available at: <https://sqldusty.com/2017/07/28/power-bi-nfl-football-stats-comparisons-and-analysis-report-is-now-available/>

The Business Research Company. (2021). Global Sports Market Report Opportunities And Strategies. Available at: <https://www.thebusinessresearchcompany.com/report/sports-market>

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